Tala is a mobile technology and data science company with a strong social mission: to unlock financial access for billions of underserved consumers. We’re driven by a fundamental belief in people, and we’re passionate about being a trusted financial partner to our customers. The Brand Marketing team works to build and uphold trust across all phases of the customer journey, helping to deliver a radically new financial experience for people who have traditionally been left out of mainstream financial services.

The Senior Brand Manager will play a leading role in designing a global brand strategy that is resonant across diverse markets and mediums, while also collaborating with Tala’s international teams to build locally relevant campaigns and content.

In this role you will:

• Develop in-market brand strategies that uphold and reinforce the global Tala brand while being locally relevant and resonant
• Collaborate with in-country marketing managers in the execution of local campaigns and creative across traditional/offline channels, coordinating with external vendors and agencies as appropriate/required
• Develop global social media & content strategy & guidelines that enable the success of in-country social & content marketers
• Provide input during the creative process for content & digital ad creation
• Support in-country PR + strategic communications, including message development
• Manage marketing calendars/schedules

What we’re looking for:

• 4-6 years in a brand marketing role, either in-house or at an agency, with a body of work that demonstrates excellence in building dynamic, resonant consumer brands
• Experience conceptualizing and executing integrated marketing campaigns across a range of digital and traditional/offline/OOH channels (international or developing market experience a plus), with a bias for out-of-the-box and cost-effective ideas
• Comfortable leading creative teams to produce brand-aligned content in variety of mediums (print and digital design, video, audio, etc)
• Strategic thinker with an ability to use data to identify insights that lead to effective creative
• Collaborative leader skilled at external relations, including agency and partner management
• Strong creative and storytelling instincts, with a passion for following global design and content trends
• Ability to work independently and change contexts rapidly – working with a variety of teams across a variety of countries
• Strong knowledge of major design applications, especially Adobe applications (Photoshop, Illustrator, InDesign) preferred