Senior Associate, Marketing Science

| Greater LA Area

ABOUT THE TEAM:
The Marketing Sciences team at Mindshare is at the forefront of media measurement and data-centric story- telling. Geeks at heart, we get excited if a client asks us to determine how much we need to increase their TV investment to drive 3% more sales online or finding creative solutions to new measurement challenges. And, even though we live to sift through data we love socializing as a team, in and outside of the office!

 

We are searching for a numbers-savvy person to join our rock star team with at least one year of experience telling consumer-journey stories through a data lens. You should have enough knowledge and expertise to lead clients and internal teams towards smarter media investment decisions.

 

In the end, we want to do the best work for our clients, drive their business objectives and grow as a team, which means growth opportunities are abound for the right person!

 

 

YOUR IMPACT:

You will be involved in all steps of the measurement process, which includes:

Developing measurement plans

Oversee analytics set-up

Data collection, processing and storage

Developing insights

Report/dashboard building

Being a trusted advisor to junior level clients and internal teams

Evaluate and recommend new vendors, tools and systems

 

 

YOUR QUALIFICATIONS:

Bachelor's degree in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork)

Minimum of one-year experience as an Associate, Marketing Sciences

Detail-oriented, comfortable working with numbers, and able to apply statistical methods within a Marketing context

Familiar with the traditional and digital media landscape, and all associated metrics (e.g. CPMs)

Working knowledge of digital operations (e.g. how to make sure a conversion tag is properly implemented on a website)

Polished verbal and written communications skills

Able to work on multiple projects at the same time

 

Ideally you are familiar with:

Ad-Servers (e.g. DoubleClick)

Ad Safety Vendors (e.g. DoubleVerify)

Data Management Platforms (e.g. Krux)

Demand Side Platforms (e.g. The Trade Desk)

Paid Search Platforms (e.g. AdWords)

Campaign Management Tools (e.g. Prisma)

Tag Management Solutions (e.g. Signal)

Business Intelligence Software (e.g. Microsoft PowerBI)

Custom Research Vendors (e.g. Millward Brown Digital)

Syndicated Research Solutions (e.g. comScore)

Social Listening Tools (e.g. Brandwatch)

Web Analytics Suites (e.g. Google Analytics)

Microsoft Office (Excel, Word, PowerPoint)

 

 

YOUR SYSTEMS AND TOOLS EXPERIENCE:

 

Experience and familiarity with any of the following tools will be considered a plus:

Data Visualization: Tableau, Omniscope, PowerBI

Web Analytics: Omniture, Google Analytics, Webtrends

Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas

Syndicated Measurement: comScore, Nielsen, Compete

Ad Effectiveness Research: comScore, Millward Brown Digital, Dimestore, Vizu, Research Now

Microsoft Office: Excel, Word, PowerPoint (required)

Familiarity with SAS, SPSS, R, Python a plus

 

 

HOW WE'LL GROW TOGETHER:

Mindshare advocates career growth! We will explore growth opportunities with you across the GroupM network to help further your career

Together, we strive to build strong relationships, innovative communications plans and have some fun doing so.

 

 

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We'll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible. It takes a team of people who invest in other's success, and together we make Mindshare the place where we do the best work of our career. We're a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that's our Passion Quotient. We embrace teamwork and adaptability – that's our Emotional Quotient. We're proud to be unmistakably #TeamMindshare.
Take A Virtual Office Tour: https://roundme.com/tour/335529/view/1115372/
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

 

 

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Location

Playa Vista is conveniently located between Marina Del Rey and Culver City. Lush greenery, hammocks and a range of food trucks for lunch or a snack.

An Insider's view of MediaCom

What's something quirky about your company?

Spontaneous stretch sessions in the middle of the day, basketball challenges when an afternoon break is needed, and the cutest office dogs that you’ve ever seen. One employee even set up a game of chess at her desk for people to pass by and make a move! We all look forward to coming to work - the little personal touches make a big difference.

Willie

Human Resources Business Partner

What does your typical day look like?

My role straddles both strategic and tactical planning as well as the management of partner and client relationships. My day consists of project management with my team to ensure we are meeting client deadlines - campaign planning and implementation, tactical recommendations, reporting, pacing and billing... with some breaks for yoga in between!

Theresa

Senior Associate, Digital Investment

What does career growth look like on your team?

We define what career growth means for each team member. At the beginning, growth comes in developing knowledge base and technical skills. The more senior you get, the emphasis is on new responsibilities and developing leadership skills. Collectively, we map out a growth plan tailored to their professional goals.

Seow Leng

Managing Partner

What is your vision for the company?

The vision for MediaCom LA is to be a ‘compass’ for our global network. We are applying some of the thinking and skills of the tech industry to our agency business, hoping to fundamentally advance the agency model by developing operational advantages that MediaCom will replicate globally.

Mark

Managing Director

What are MediaCom Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
MediaCom provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
MediaCom provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
MediaCom LA's pet policy is dog friendly daily.
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
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