About the Company:

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.

About the job:

We are looking to expand our email marketing team that handles various lifecycle marketing initiatives across 5 brands.

Collaborate with fellow marketers, copywriters, and executives from across the company to produce perfectly-executed email campaigns that drive long-term customer loyalty.

This position is perfect for marketers who have some solid experience and are ready to step up into a large scale ecommerce lifecycle marketing team.

Sample Responsibilities: 

• Hand-code responsive email templates for both transactional and promotional lifecycle campaigns utilizing HTML & CSS
• Manage email production process from beginning to end for each campaign ensuring proper segmentation, list pulls, journey-creation, technical QA, deployment and post-deployment checks
• Create testing architecture to A/B or Cohort test different segments to determine which creative drives the highest returns
• Create hold-back groups for cohort testing
• Consult with the ESP’s technical support team to resolve issues
• Develop strong QA process to ensure the right messages to the right audience with the right personalized content, and that tests have the right architecture to produce measurable results
• Articulate test learnings to the broader team and suggest follow-up campaigns
• Utilize best practices with CAN-SPAM compliance
• Ability to work independently and manage competing priorities

Requirements:

• 2+ years experience creating high quality hand-coded responsive emails, customer journeys and customer segments/queries
• Fluent in HTML & CSS, knowledge of scripting languages for ESPs (e.g. AMPscript)
• Knowledge of enterprise-level ESPs (Cheetah Digital, Salesforce, Responsys, etc)
• Knowledge of Email QA & Deliverability tools such as Litmus, 250ok, ReturnPath or Mailtrap
• Strong Excel skills (formulas, Vlookups, de-duping)
• Data Driven & analytical

Desired but not required:

• Experience with Iterable as an ESP is a bonus
• Experience with Direct Mail, SMS or other retention channels
• SQL experience

Why you should join Scale:

We are passionate about harnessing technology to drive business results. We collect and process large amounts of data to inform business decisions on a daily basis. You will be working alongside experienced data analysts, while having regular interactions with business executive

What We Offer:

• Work from home + Monthly WFH stipend
• Competitive salary commensurate with Years of Experience
• Excellent Medical, dental, vision and life insurance
• 401K match
• Generous Paid Time Off

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