Search Engine Marketing Specialist (PPC/SEO/YOUTUBE) at FightCamp

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Company Description

FightCamp’s goal is to create the ultimate at-home workout experience for busy professionals committed to their fitness goals. In order to do so, FightCamp offers interactive boxing workouts. Workout output is tracked by motion trackers that calculate the speed and the amount of punches thrown during a workout. FightCamp is funded by Y Combinator.

Want your work to have a huge impact on the business and other people’s lives, as well as shape who you will become both in your work and in your everyday life? We’re funded, generating revenues and are probably the most dedicated team you’ll find. Our mentality is simple. Work smart, play hard. We are a results-driven team that values autonomy and individual responsibility over hierarchy.
We are looking for other A+ players to join our team. Come shape the future of at-home fitness with us.

Job Description

About the Role of SEM Specialist

The SEM Specialist will be someone who is very analytical, can build a solid PPC and Youtube ads strategy and execute on it, as well as someone who has working knowledge of SEO and can help execute on the SEO strategy of our website and blog. This person will have a large impact on bringing new subscribers to FightCamp through google search and youtube.
The SEM Specialist will report to the Digital Marketing Manager and they will work together to define the paid search and Youtube ads strategy, as well as monitor performance, expectations and budgets.
They will be responsible for creating and optimizing Google ads, working with our content team to create effective Youtube ads, budget allocation for Google ads and Youtube ads, as well as keyword research. They will also assist the organic content team with SEO optimization and organic keyword strategy on blog and our organic Youtube channel.

Job Type: Full-Time
Location: Costa Mesa, California (remote during the Covid-19 Pandemic)
Salary: $113,000 - $122,000/year

You will be responsible for:

  • Running the Google ads account and executing on the paid strategy.

  • Writing the search ads and working with the content team to create effective Youtube ad content.

  • Monitoring and reporting on effectiveness of search, Youtube ads and SEO.

  • Optimizing Google ads and Youtube ads to reach a specified customer acquisition cost.

  • Budget allocation within the Google ads platform to optimally spend across PPC, Youtube and Display ads.

  • Researching keywords and analyzing performance of keywords to inform both paid and organic strategies.

  • Working with our organic team to assist with website SEO, blog strategy and FightCamp’s Youtube channel strategy.


Must Have:

  • 2+ years Experience with PPC and Youtube ads.

  • Experience managing $50k+ / month spends on Google search + Youtube ads. 

  • Understanding of SEO best practices, Google’s ranking factors and search engine algorithms.

  • Experience using marketing analytics tools (SEO and Website) like Google Analytics, Google Search Console, SEMRush and Heap.

  • Working knowledge of other search engines (Bing, Apple App Store, etc)

  • Excellent organizational, written and verbal communication skills.

  • Excellent cross-functional project management skills.

  • Ability to take initiative and deliver in fast-paced environments.

Good To Have:

  • Background in boxing for fitness or as a sport

  • 3+ years SEM experience for a Direct To Consumer Brand or Ecommerce store.

  • Strong Interest in the technologies that will shape how people workout.

Additional Information

Who We Are

Want your work to have a huge impact and shape up who you will become both in your work and in your everyday life?

FightCamp is a fast-growing fitness startup backed by the world’s most prestigious accelerator program. We’re funded, generating revenues and are probably the most dedicated team you’ll find. 

Our mentality is simple. Work smart, play hard. We are a results-driven team that values autonomy and individual responsibility over hierarchy.

We are looking for other A+ players to join our team. Come shape the future of at-home fitness with us.

Cool Perks & Benefits

  • Free Gym Membership (or at-home fitness experience)
  • Health
  • Dental
  • Vision
  • 401k
  • Life Insurance
  • Disability

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ExpressFrameworks
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • DynamoDBDatabases
    • Heap AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • NotionManagement
    • SalesforceCRM
    • DripEmail


We're located on 17th street in Costa Mesa. We're close to many happy hour spots and we are 5 minutes away from Trader Joe's. How amazing is that?

An Insider's view of FightCamp

What’s the vibe like in the office?

It is entirely different than the tech corporate life of my previous job. Everyone is super chill, laid back and the same can be said of work environment. I just feel like I can really be myself when I am at FightCamp. I didn't feel judged and I felt like I didn't have to pretend to be some completely put together


Customer Success Associate

What does your typical day look like?

Being able to learn so many technologies and see how they interact with each other within the tech stack is one of my favorite parts of the day. Most of the time, we only receive requirements for new projects and we simply select the best solutions to tackle the project. So, we have a lot of engineering freedom in most of the project.


Lead Software Engineer

How does the company support your career growth?

I found that many companies promise you certain growth paths or paths to success but never follow through — in speaking with FightCamp during the interview process, I found them to be the complete opposite. Everyone I spoke to felt genuine and honest, and it was clear to me that they all cared about the people, not just the product.


Senior Digital Marketing Specialist

What is your vision for the company?

We want to build the most emotionally satisfying workout. We’ll do that by combining punching as hard as you can and gamification. Our technology we'll give you goals to hit, people to compete against, and a progress bar that you want to keep pushing higher every time you workout. We also, want to empower people with the skill of self-defense.



What are some social events your company does?

Every last Friday of the month, we take the afternoon off so we everyone can take part in a social activity. Before the pandemic, we would have a mix of physical activity & happy hour. Now we have re-invented ourselves and we come up with different virtual team bonding activities.


People & Operations

What are FightCamp Perks + Benefits

FightCamp Benefits Overview

When it comes to making your life better inside and outside the office, we are in your corner. We offer competitive perks and benefits so you can bring your best self to work every day.

Friends outside of work
Eat lunch together
Documented equal pay policy
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers up to 100% of expenses depending on the procedure.
Vision Benefits
The vision benefits plan covers 15% for annual eye exams with $210 for glasses and contact lenses.
Health Insurance Benefits
Depending on the plan you choose, FightCamp will pay up to 75% of your premium.
Life Insurance
Life insurance if fully paid by FightCamp and covers an employee for $50,000.
Team workouts
FightCamp's team fitness initiatives include a free gym membership to the gym of your choice.
Retirement & Stock Options Benefits
Company Equity
We offer stock options for all our teammates. We give future team members the options of three stock options package and they get to choose which one they want.
Child Care & Parental Leave Benefits
Remote Work Program
Our remote work policy allows our teammates to work from on when they feel like working in their pajamas.
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
FightCamp team members receive unlimited hours of paid sick leave.
Perks & Discounts
Casual Dress
Company Outings
We like to have fun with everyone and get our mind off of work. Every month we do something different as a team.
Free Daily Meals
Our team members get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
We offer employees Free on-site parking.
Fitness Subsidies
We love fitness. Just pick a place where you'd like to work out and we'll cover the bill.
Professional Development Benefits
Job Training & Conferences
We are all about growth and getting better. That's why look at resources inside the team when it comes to opening new roles. We also help everyone with continuous education.
Promote from within
Continuing Education stipend
We encourage our teammates to keep learning and we will help them cover the cost.
Time allotted for learning
We allow our people to set aside 10% of working hours for learning.
Online course subscriptions available
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