Search Engine Marketing (SEM) Specialist
At PatientPop, we believe healthcare providers should focus their attention on delivering quality care to patients. That's why we devised a solution that allows providers to build a thriving practice, without being tied down by the burdens of business growth.
We've helped thousands of providers since our founding in 2014. Along the way, we cultivated an incredible work environment — one of the best, according to Great Place to Work.
Our dedicated team brings a blend of experiences that drives innovation and customer success. Our development-focused culture allows employees to thrive personally and professionally. And our bustling (dog-friendly!) offices are in an enviable location: just two blocks from the beach and around the corner from 3rd Street Promenade.
Now, we want you to be a part of it all.
How you will contribute:
The Search Engine Marketing (SEM) Specialist will help develop, implement, and optimize our clients’ digital marketing strategy as well as help grow our digital marketing platform. You will be involved in various areas of the SEM workflow: Program Development: Plan, develop, and implement comprehensive strategies to increase visibility, brand recognition and drive lead/user acquisition across online, paid advertising channels; Program Optimization: Continually test and optimize campaigns to maximize effectiveness and conversions using A/B and multivariate testing models; Program Reporting: Identify and track key program/campaign metrics, and provide analysis to demonstrate goal achievement and areas of optimization; Program Management: Responsibility for planning, purchasing and budgetary control of online, paid advertising programs; Product Marketing: Leverage SEM knowledge and experience to help continually optimize and improve PatientPop’s practice growth platform.
Skills you’ll bring:
- 2+ years of experience in a digital marketing role with exposure to SEM or display ad campaigns across advertising networks such as Google, Bing, Adroll, Facebook, LinkedIn, etc. **Google Ad certification is required.**
- 1+ years of active SEM Account Management experience in an agency or similar role.
- Passion for digital marketing and a strong understanding of existing and emerging PPC products and services, as well as other forms of paid placement and online lead generation programs. Having a strong understanding of local SEM/SEO is a plus.
- Proficient in Excel with proven experience analyzing and working with large data sets.
- Client-facing experience and a passion for collaborating with clients to create effective campaigns.
- Healthcare experience is not required but previous experience marketing to medical practices and/or physicians is a plus.
Search Engine Marketing Specialists play a critical function at PatientPop by providing exceptional customer service and marketing expertise to our clients who opt into our Premium Advertising packages. Search Engine Marketing Specialists are responsible for strategizing, implementing, and optimizing advertising campaigns for our clients and work directly with practices to gain a deeper understanding of their workflows so we can truly uphold our mission of “helping practices thrive.”
In 90 days you will:
As a Search Engine Marketing Specialist, you will work cross-functionally with many different internal teams as well as our external advertising partners to ensure our customer’s needs are met effectively and in a timely manner. You will master sales & kickoff calls and performance reviews with clients. You will refine skills to probe and respond appropriately to customer requests. This often includes explaining technical concepts in a clear, concise, and easily-understandable way. Your overall focus will be on completing account launches & reporting in a timely manner, managing the client ads relationship, and delivering exceptional customer service.
PatientPop has one simple mission: to help healthcare practices thrive. We do this by giving providers everything they need attract and recall patients to continuously grow their practices.
Our solution is the first complete cloud-based platform that's HIPAA-compliant and proven to accelerate new patient acquisition, while also eliminating the need for dedicated marketing resources. With PatientPop, providers can attract more patients, manage online reputation, modernize the patient experience, and automate the front office — all without sacrificing quality patient care. Learn more at patientpop.com
We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws , including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.