Search Engine Marketing Manager

| Santa Monica

The Search Engine Marketing Manager will work closely with the Sales and Customer Success teams to develop, implement, and optimize PatientPop clients’ digital marketing strategy, as well as help grow PatientPop’s digital marketing platform. The position requires excellent communication skills and a strong analytical background to optimize marketing campaigns to meet both PatientPop and client objectives.

Responsibilities:

  • Program Development: Plan, develop, and implement comprehensive strategies to increase visibility, brand recognition and drive lead/user acquisition across online, paid advertising channels.
  • Program Optimization: Continually test and optimize campaigns to maximize effectiveness and conversions using A/B and multivariate testing models.
  • Program Reporting: Identify and track key program/campaign metrics, and provide analysis to demonstrate goal achievement and areas of optimization.
  • Program Management: Responsibility for planning, purchasing and budgetary control of online, paid advertising programs.
  • Product Marketing: Leverage SEM knowledge and experience to help continually optimize and improve PatientPop’s practice growth platform.

Requirements:

  • 2+ years of experience creating and managing SEM or display ad campaigns across advertising networks such as Google, Bing, Adroll, Facebook, LinkedIn, etc. Google Adwords certification will be required.
  • 1+ years of active SEM Account Management experience in an agency or similar role.
  • Passion for digital marketing and a strong understanding of existing and emerging PPC products and services, as well as other forms of paid placement and online lead generation programs. Having a strong understanding of local SEM/SEO is a plus.
  • Proficient in Excel with proven experience analyzing and working with large data sets.
  • Healthcare experience is not required but previous experience marketing to medical practices and/or physicians is a plus.

We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws , including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • Google AnalyticsAnalytics
    • AxureDesign
    • InVisionDesign
    • SketchDesign
    • MoqupsDesign
    • Google DrawingsDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

A block from Ocean Ave., the beach, tons of restaurants and Third Street Promenade: eat, sunbathe, shop -- or do all three -- on your break.
214 Wilshire Blvd, Santa Monica, CA 90401

Insider's spotlight

What’s the vibe like in the office?

There's a lot of chemistry. All of us are, honestly, really good friends. I know that sounds cheesy and everybody probably says that, but we do a lot of fun stuff together outside of work. Those relationships make communication and collaboration that much stronger during work.

Kirsten

Manager of Customer Success

What kinds of technical challenges do you and your team face?

We are currently working on ways to streamline our internal workflows. I love creating and improving our automation tools so that our implementation managers can focus more on their providers and less on the backend.

David

Web Administrator

How does the company support your career growth?

PatientPop allows the flexibility for us (graphic designers) to push our platform's limits and learn how to create within boundaries, which is vital to the success of any artist.

Patric

Sr. Website Designer

At PatientPop, we’re big believers in transparency. It’s important to Travis and myself that we arm our employees with all of the information they need to make decisions. We empower them to make those decisions autonomously.

Luke

Co-Founder and Co-CEO

On the engineering team, everyone from interns all the way to a Sr. Engineers are given a lot of autonomy and responsibility. So you’ll notice as early as your first day, you're already working on the product and with the team to get something delivered. That's really unique.

Aashin

Director of Engineering

Perks of working here

401(K)
Casual Dress
Commuter Benefits
Company Equity
Company Outings
Conferences & Training
Dental Benefits
Fitness Subsidy
Flex Work Hours
Generous PTO
Happy Hours
Health Benefits
Generous Parental Leave
Parking
Pet-Friendly Office
Recreational Clubs
Some Meals Provided
Stocked Kitchen
Vision Benefits
Volunteering Opportunities
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