Public Relations Manager

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The Public Relations Manager is responsible for spearheading the development and public image of Hawke Media’s image and position in the marketplace through all mediums, including print, broadcast and online media, to promote Hawke to the public, prospective clients and strategic partners.

The PR Manager is also responsible for handling media inquiries, issuing press releases, promoting press releases, securing press coverage, arranging public appearances, analyzing public opinion data to position Hawke Media as an innovator and premier digital marketing consultancy, and strategically using media and direct communication to address community concern and interest in the organization. This role will also work closely with the Experiential & Events Marketing Manager to promote Hawke Events and special projects and create promotional materials.

What You'll be Doing:

  • Developing process for Hawke Media’s press outreach, which includes but is not limited to: curating media lists, writing pitches, sending out pitches, following up with media.
  • Spearheading the development of content creation: researching, drafting, editing and placing all thought leadership pieces on third party sites
  • Identifying all press opportunities for Hawke Media through research and email, and managing all press opportunities to completion.
  • Managing press for all Hawke events: ideation, press release creation, PR strategy, press outreach and coverage, media invitations, securing media partnerships, etc.
  • Developing an annual list of award submissions for Hawke Media based on industry research, developing a budge and proposal for event submission, entering Hawke Media for submissions, and developing metrics to measure the impact of award nominations and submissions on the organization.
  • Developing a proposal and budget for external networking events and establishing press relationships for Hawke Media as a result.
  • Working closely with Hawke Media’s Content Manager to spearhead community management for Hawke Media’s social media and ensuring that marketing communications are aligned with Hawke’s brand identity.
  • Develop process and insights for Industry research and Hawke and client media monitoring
  • Develop brand bible with Hawke Media Content Manager.

Skills & Experience:

  • Bachelor’s degree in Marketing, Communications, Political Science, Journalism, English, Public Relations, or related field required.
  • 4+ years’ experience in a public relations role at a brand, advertising agency or marketing consultancy.
  • Ability to manage multiple projects to completion with quick turnaround.
  • Proven ability to effectively manage 2+ direct reports on the team.
  • Deep knowledge of digital advertising and marketing issues and trends, including the corresponding media landscape.
  • Impeccable attention to detail, project management, teamwork, communication, and organizational skills.
  • Ability to demonstrate experience, knowledge, creativity, and measurement in all PR campaigns and PR-related efforts.
  • Experience creating media relations strategies, shaping stories with media toward client and seasonal themes and trends.
  • Exceptional writing skills for an agency setting with the ability to secure press coverage, produce media talking points, presentations, reports, speaking submissions, and award submissions.
  • Excellent people skills - ability to work well in team settings; identify strengths, develop junior team members, and be seen as trusted team member.
  • Ability to adapt and communicative style and voice that is reflective of Hawke’s culture to its audience.
  • Skill and results with secondary modes of communications, such as social media and events.
  • Drive to exceed expectations of Hawke Media, its clients, strategic partners, and of colleagues through hard work, creative thinking, and deep knowledge of industry subject matter.
  • Ability to quickly and easily comprehend Hawke’s business, issues and competitive environment, and translate them into agency plans and action.

Hawke Media Offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited vacations (we value performance and reward accordingly!)

We attribute our growth to a culture of having fun, but getting things done. Our core principles? Get shit done, learn quickly, and be cool. Successful execution has always been, and will always be, rewarded here. We need you to bring strategic insights and embody an entrepreneurial spirit. In other words, you’ll be in the weeds each and every day while keeping your head high enough to see the big picture.

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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