Public Relations Coordinator at Hawke Media

| Greater LA Area
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*This role is remote permanently
The Public Relations Coordinator is responsible for spearheading the development and public image of Hawke Media's image and position in the marketplace through all mediums, including print, broadcast and online media, to promote Hawke to the public, prospective clients and strategic partners.
The PR Coordinator is also responsible for handling media inquiries, issuing press releases, promoting press releases, securing press coverage, arranging public appearances, analyzing public opinion data to position Hawke Media as an innovator and premier digital marketing consultancy, and strategically using media and direct communication to address community concern and interest in the organization. This role will also work closely with the Experiential & Events Marketing Manager to promote Hawke Events and special projects and create promotional materials.
Who You'll Report To & Working in Conjunction With: PR Manager
What You'll be Doing:
  • Support the development process for Hawke Media's press outreach, which includes but is not limited to: curating media lists, writing pitches, sending out pitches, following up with media.
  • Support the development of content creation: researching, drafting, editing and placing all thought leadership pieces on third party sites
  • Assisting in Identifying all press opportunities for Hawke Media through research and email and managing all press opportunities to completion.
  • Supporting the press outreach for all Hawke events: ideation, press release creation, PR strategy, press outreach and coverage, media invitations, securing media partnerships, etc.
  • Support in the development of an annual list of award submissions for Hawke Media based on industry research, develop a budget and proposal for event submission, entering Hawke Media for submissions, and developing metrics to measure the impact of award nominations and submissions on the organization.
  • Support in developing a proposal and budget for external networking events and establishing press relationships for Hawke Media as a result.
  • Working closely with the current PR manager and Hawke Media's Content Manager to spearhead community management for Hawke Media's social media and ensuring that marketing communications are aligned with Hawke's brand identity.
  • Develop process and insights for Industry research and Hawke and client media monitoring
  • Develop brand bible with Hawke Media Content Manager
  • Support in the scheduling and promotion of Hawke Media's internal evangelists (CEO and Head of Marketing to begin with) with speaking engagements within their respective "brand" circles
  • Collaborate with current PR manager to Ideate creative ways to showcase our internal Hawke Media evangelists through a variety of channels including reality TV shows, competitions, JV's, etc.
  • Identify and help vet and schedule podcast speaking engagements for internal evangelists
  • Strategize and execute on monetization of speaking engagements

Skills & Experience:
  • Bachelor's degree in Marketing, Communications, Political Science, Journalism, English, Public Relations, or related field preferred.
  • 3+ years' experience in a public relations role at a brand, advertising agency or marketing consultancy surrounding thought leadership communications..
  • Ability to manage multiple projects to completion with quick turnaround.
  • Deep knowledge of digital advertising and marketing issues and trends, including the corresponding media landscape.
  • Impeccable attention to detail, project management, teamwork, communication, and organizational skills.
  • Ability to demonstrate experience, knowledge, creativity, and measurement in all PR campaigns and PR-related efforts.
  • Experience creating media relations strategies, shaping stories with media toward client and seasonal themes and trends.
  • Exceptional writing skills for an agency setting with the ability to secure press coverage, produce media talking points, presentations, reports, speaking submissions, and award submissions.
  • Excellent people skills - ability to work well in team settings; identify strengths, develop junior team members, and be seen as trusted team member.
  • Ability to adapt and communicative style and voice that is reflective of Hawke's culture to its audience.
  • Skill and results with secondary modes of communications, such as social media and events.
  • Drive to exceed expectations of Hawke Media, its clients, strategic partners, and of colleagues through hard work, creative thinking, and deep knowledge of industry subject matter.
  • Ability to quickly and easily comprehend Hawke's business, issues and competitive environment, and translate them into agency plans and action.
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Technology we use

  • Product
  • Sales & Marketing
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    • IllustratorDesign
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    • ClickUpManagement
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    • Facebook AdsLead Gen

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.


Experiential and Event Marketing Manager

What does your typical day look like?

I love having complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging on the couch- yay WFH!


Senior Talent Acquisition Partner

How has your career grown since starting at the company?

Honestly, my career has grown so much since joining Hawke just five months ago! Since joining the Lifecycle team, my skills have grown in SMS marketing, loyalty & rewards programs, CODING, mastered several new CRMs and ESPs, and added new client-facing skills.



How do you make yourself accessible to the rest of the team?

When a team feels comfortable sharing their challenges, wins, and even parts of their personal lives with each other, you're able to build a team culture where accessibility is tied with honesty, transparency, and a shared sense of purpose. There's no need for “my door is always open” because that is obvious through my actions and our interactions.


EVP | Finance

What are some social events your company does?

Since the transition to WFH, Hawke Media has become very creative with hosting social events for us. On Wednesday's and Friday's we play games on Zoom like Trivia and Pictionary where we can earn Amazon gift cards! I look forward to these because it is a great chance to interact with other people in the company in a non meeting setting.


Social Media Manager

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Open office floor plan
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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