About the job

PlayVS is early in its journey to redefine the future of scholastic esports. We’re looking for a creative, analytical, and collaborative product marketer to help drive all of our go-to-market efforts, for both new content and features launches. You’ll help define how we stand out in an increasingly crowded marketplace, grow and engage our customer base, and build a scalable global product.

As a Manager of Product Marketing for PlayVS, you’ll be responsible for the success of our content initiatives and feature launches with the goal of driving ongoing product engagement and retention. You’ll partner closely with Product, Brand/Content, Lifecycle, Performance Marketing, and Customer Service teams across PlayVS to set the GTM timelines and strategy, and execute on those plans.

Responsibilities

• Work across the PlayVS organization — Product, Brand/Content and Growth Marketing (Performance Marketing and Lifecycle), Ops, and Customer Service — to drive subscriber growth, engagement, and retention by focusing on high impact product feature launches and key company initiatives
• Develop a marketing plan that outlines the key product marketing beats for the 1-2 quarters ahead, and gain alignment with cross functional stakeholders on the plan.
• Collaborate with product and data/insights teams to develop new features that help deliver on our subscriber wants and needs to ensure we have a rich marketing calendar for the year(s) ahead, beyond feature launches
• Own feature naming and the creative marketing strategy for feature launches — partner with the product and product design teams to build toolkits that Growth Marketing and Ops teams can use to market our key features in a consistent way across channels
• Write marketing briefs for these key go-to-market events and partner with Growth Marketing and Ops teams to develop robust and coordinated launch plans, and ensure a seamless execution of those plans
• Be able to distill and articulate product feature benefits and translate them into actionable marketing material and plans across a variety of channels
• Partner with Analytics and Central Ops teams to set goals and track success of key launches
• Drive executive review and sign off of holistic go-to-market plans
• Help define and evolve our global operating model for coordinate global marketing launches
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Basic Qualifications

• 3-7 years experience in product marketing with robust go-to-market and launch experience
• Experienced with senior stakeholder management and presentations
• A combination of analytical and creative abilities: you’re able to dive into performance data to infer a customer insight, you’re able to write a quick headline in a pinch, and drive creative strategy for key assets
• Ability to work autonomously, focusing on key outcomes amidst competing priorities
• Able to get your foot in the door across the organization to influence cross-functional teams
• Extremely detail oriented and organized — able to manage interdependent, complex projects and keep various work streams on track with little oversight or guidance
• Seasoned & resourceful problem solver who figures out how to get things done, even if it means navigating through ambiguity