Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok's Brand & Marketing team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a seasoned Marketing Manager for TikTok LIVE who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond our insatiable ambitions. Responsibilities: - Build and execute product marketing strategies for TikTok LIVE that will drive awareness, engagement and user retention. - Crystallize marketing strategies and apply go-to-market campaigns to help introduce LIVE product to key audiences and partners. - Work with XFN teams to set up LIVE events to maximize the impact - Identify new formats, content and promotional channels that would help build solid user cases around LIVE feature - Gauge product-related requests from users, external partners, and internal marketing team, liaison with the product team for possible implementation

Qualifications

- Minimum 5+ years of product marketing experience in a technology company - Have experience working on livestream related products and projects - Strong project management and data analytics skills, able to work on multiple projects simultaneously - Excellent cross-group collaboration skills - A creative approach and fresh ideas to build marketing campaigns around product