Product Marketing Manager, Career Transition Services

 Start: January 2020

 CareerArc is on a mission to help companies recruit talent better, transition their workforce more effectively, and enhance their employer brand. Our momentum is driven by people who are curious, passionate and dedicated to a customer-first culture. Our work is driven by the belief that empowering companies to amplify and protect their employer brand helps promote more engaged work cultures and more fulfilled job seekers and employees. We are backed by Kinderhook Industries and PeakEquity Partners, and just announced a $30M growth equity round in January 2019. Join us!

 WHAT WE’RE LOOKING FOR

 This role will help craft and communicate the powerful story and vision around CareerArc’s solutions, services, clients, and brand. Possessing deep knowledge of our entire solution suite, customer journey, competitors, and the HR technology space as a whole, the Product Marketing Manager will drive key product marketing initiatives to help inform and execute our go-to-market strategies, messaging, and positioning. A strong customer ambassador, this role will manage and grow our Client Advocacy and Voice of the Customer (VOC) programs to increase engagement, reach, advocacy, and referral across our client base and our larger community of HR and talent professionals.

 Influencing the design and delivery of CareerArc’s product marketing strategy, this individual will craft copy to impact key areas of the business, including lead generation and nurturing, sales enablement, user adoption, thought leadership, and brand awareness. The Product Marketing Manager will work closely with a talented team of digital, email, content and product marketers, as well as collaborate cross-functionally to produce flawless, memorable, high-converting content, events, and experiences. 

CORE RESPONSIBILITIES

• Act as the strategic marketing owner of our career transition services product family and go-to-market strategy
• Proactively craft, vet, and execute new campaigns and strategies to enhance KPIs across the customer lifecycle, from demand generation and sales enablement to enterprise user adoption and end-user activation
• Create product marketing programs, assets, and experiences that delight and serve CareerArc’s prospects, customers, and community
• Be an expert in CareerArc’s products with the ability to translate features and technical details into market positioning, messaging, use cases and benefits
• Follow, track, and analyze competitors and market trends to position products
• Understand our buyers -- who are they, how they buy, and their key buying criteria
• Craft compelling messages across marketing channels that differentiate our products and resonate with HR buyers
• Advocate for our clients by establishing ongoing communication with our customer base and creating opportunities for more advocacy, engagement, and referral
• Create and manage a roster of client references and testimonials to assist in sales and public relations
• Compose and proof compelling product-related copy for various media, such as case studies, sales collateral, competitor battlecards, product pages, presentation decks, product updates, and in-app guides
• Manage assets and deliverables to support product launches, client and marketing surveys, competitive intelligence research, and other product marketing initiatives and assets
• Assist in drafting and/or proofing product or market-related PR assets, including press releases, speaking and awards submissions, contributed articles, and media outreach
• Produce and host virtual and live events, including CareerArc’s webinar program that draws over 1k monthly registrants, as well as in-person networking events and summits
• Work closely with the VP of Content and Product Marketing to prioritize initiatives, manage requests, and streamline production

 SKILLS & EXPERIENCE

• 8+ years of product marketing, product management, marketing, communications, or HR experience in an HR-related industry. HR tech preferred. 
• Understanding of the HR tech market, including the software landscape, market trends, and HR buyers
• Experience in outplacement or career transition services a big plus
• Experience conducting market research and compiling and analyzing competitive intelligence
• Proven ability to develop strong relationships with customers / HR buyers
• Capable storyteller with a passion for the written word and an ability to understand and translate the needs, wants, and preferences of your audience into compelling messages
• Ability to prioritize and execute projects with both strategic focus and detailed precision
• Proactive, engaged, and open approach to creative and collaborative work
• Basic understanding of the B2B SaaS sales, renewal, referral process, and key metrics

CareerArc provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, CareerArc complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.