Product Marketing Manager
As a Product Marketing Manager at OpenX you will be responsible for delivering the complete marketing journey for the solutions we deliver to our customers. You will be working closely with cross-functional teams across product development, business development, corporate communications and more to determine the launch strategy, positioning, and campaigns for your products. In addition, you will be responsible for naming, competitive analysis, sales collateral and shaping the product in the market and growing its user base. This position will have an impact on our business and requires someone who is interested in advertising technology and effective at navigating a fast-evolving industry.
- Work across several marketing dimensions - branding, positioning, outreach, go-to-market strategy, digital campaigns, events and communications
- Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership
- Partner with cross-functional stakeholders including product and business to drive marketing strategy and execution
- Develop and maintain all sales collateral for your product portfolio
- Utilize marketing insights to better understand our customers and industry
- BA/BS Degree
- 5+ years product marketing or B2B marketing experience, with a proven track record
- Exceptional writing and communication skills
- The ideal candidate is a passionate marketer, who is both detail oriented and customer focused
- Strategic and tactical, can focus on building quarterly product marketing strategies while simultaneously executing priorities throughout the quarter
- Comfortable working in a rapidly changing environment
- Team player who knows how to build effective cross-functional relationships
- Highly accountable; takes ownership and drives sense of urgency
- A product evangelist, who is able to inspire and drive consensus
- Ad tech experience preferred not required
Company at a Glance
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our unified system also encompasses a complete supply side platform that optimizes revenue across network and real-time bidding (RTB) demand, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation,operational excellence, and empathetic partner service to the frontiers of digital advertising.
We are one
Our customers define us
OpenX is mine
We are an open book
We evolve fast