Product Marketing Manager
At Factual we love all things data! Factual’s data set covers over 100 million places, 477 categories in 52 countries.
Our mission is to make data accessible to everyone. We believe that high quality, accurate data should be accessible to every developer, entrepreneur, business, and organization. To make this goal a reality, we end up taking on unusual problems with small, focused teams made up of highly motivated people. We are actively seeking a Product Marketing Manager to join our organization.
Reporting to the Director of Product Marketing, you will lead the development, implementation, and management of go-to-marketing strategies to increase market share and revenue. You will work closely with the Product and Sales teams to ensure that we are bringing the right features to market and to ensure successful selling.
What we're looking for:- Passionate about technology - can articulate the most complex technical concepts in simple terms that make sense to customers
- Customer focused - seeks to understands customers’ needs, and help them take their businesses to the next level
- Data driven - thrives on data, metrics, anything with numbers
- You will own and execute the development of value propositions, marketing content, and go-to-market strategies
- You will collaborate with product management and engineering teams to distill key functionality and benefits into core marketing messages
- You will develop relevant and compelling audience-specific content (product videos, customer success stories, white papers, presentations, blog posts, web page, etc.)
- You will carry out market and competitive analysis
- You will perform sales enablement, provide training and collateral to support sales teams to achieve revenue goals
- You will work cross-functionally with other internal teams (partner services, corporate communications, legal, etc.) as needed
- 3-5+ years in product management, product marketing, or similar functions for technical products
- BA/BS degree or equivalent from a reputable university
- A career path that demonstrates growing levels of responsibility and success
- Excellent written and communication skills
- Experience in marketing to both technical and business audiences
- Bias for action and ability to thrive in a dynamic startup environment
- MBA, computer science, or engineering background is a plus
- Experience launching products
- Experience in sales, technical sales, or working closely with sales teams
- Familiarity with the mobile app technology space
- Location and geo-technological experience