The people at Puffco don't just create products - we build a bridge for everyone to experience the best that the plant has to offer through technology. We serve a highly engaged community in the millions unlike any other, with more added everyday.
Puffco has already produced the most awarded devices ever in our space, but for us, this is just the beginning. We're looking for uniquely excellent people to help shape the future of our industry.
Beyond products, we strive to ensure a driven and unique business culture that respects and honors employees, partners, and customers. Puffco has also been listed by MG Magazine as one of the 50 best companies to work for.
What's The Role About:
Puffco is seeking a highly motivated and experienced Product Marketing Manager to drive our product marketing efforts. As the Product Marketing Manager, you will lead the development, coordination and execution of marketing strategies for Puffco's product line from concept to end-of-life. You will work closely with cross-functional teams, including product development, creative, sales, support and operations, to bring new products to market and ensure they meet the needs of our target market. This role will report to the Sr. Director of Marketing.
This role is vital in building, maintaining, and communicating Puffco's brand identity, product positioning, and driving product awareness and adoption throughout its lifecycle. Your strategic and creative approach, coupled with your knowledge of the cannabis market and consumer trends, will be key in achieving Puffco's mission and goals.
Major Responsibilities:

• Marketing of Puffco products for their entire lifecycle including planning, coordination, and execution of product launches and in-market campaigns
• Provide consolidated customer and market feedback to product team through various collection methods
• Development of product positioning, target customer, key selling points, and placement within the Puffco portfolio
• Communication of product positioning and detailed information to internal teams to support marketing planning and training initiatives
• Collaboration with cross-functional teams to develop launch plans, assets, and other deliverables
• Communication of launch plans internally to key stakeholders in an organized and timely manner
• Oversee execution of launch plans including coordination with cross functional teams and post-launch analysis
• Work with marketing managers to develop and support execution of in-market campaigns to drive continued product awareness and adoption in various channels
• Develop transition plans for end-of-life products with consideration of product roadmap, sales goals, and operational impact

Requirements:

• Minimum of 5 years of professional experience in product marketing, with a preference for experience in consumer electronics or premium lifestyle products
• In-depth knowledge of the cannabis consumer market and industry trends, especially cannabis extracts and vaping
• Proven ability to effectively organize and manage meetings, projects, and cross-functional teams
• Exceptional verbal and written communication skills, including the ability to develop and deliver engaging presentations
• Strong project management skills, with a track record of successfully leading cross-functional teams and collaborating with external partners

• A passion for innovation and a commitment to delivering exceptional experiences for cannabis consumers

Perks and Benefits:

• Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off
• Amazing pet friendly office in LA Center Studios with a fun casual and comfortable work environment
• Fun and open company culture
• Snacks, lunches + so much more!

EQUAL EMPLOYMENT OPPORTUNITY: Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Puffco's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
**Additional information about our company can be found at www.puffco.com
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