Product Marketing Manager, TikTok Creator Marketplace & Creator Monetization

| Greater LA Area
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Responsibilities

TikTok is a destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. As the Product Marketing Manager for TikTok Creator Marketplace (TCM) & Creator Monetization, you set the the go-to-market strategy for our TCM platform (https://creatormarketplace.tiktok.com/) as well as ideate first to market strategies for unique creator monetization opportunities. You will partner closely with both the user and ads product teams to bring forth new TCM platform features to help brands discover influencers. This person uses his/her knowledge of the social media influencers and digital media industry to develop the strategy, build a cross-functional team to bring the various strategies to life, and align senior product leadership around those plans. You will then use those understandings to develop creative revenue-sharing models to encourage user content creation and align those content opportunities with brand sponsorship, promotions, and advertising. Responsibilities: 1. Define the go-to-market strategy for TikTok's Creator Marketplace platform and creator monetization. You are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations for product launches. 2. Work cross-functionally with creators, sales, and product teams to develop and execute regional programs and initiatives across North America. 3. Partner closely with the creators / influencers team to deeply understand their needs, form B2B requirements, and prioritize solutions to influence the direction of product development. 4. Identify specific vertical related opportunities monetization. 5. Understand the needs and demands of our commercial customers, use your creative storytelling abilities to show the vision of how our creators can help brands and performance advertisers. 6. Become the SME of the most nascent TikTok creator monetization innovations and leverage these products to encourage content growth aligned to our commercial customer's goals. 7. Prioritize, distill and surface market intelligence to shape future rev-share products

Qualifications

1. BA/BS degree or above. MBA preferred. 2. 5+ years of product / brand marketing or product management experience with digital ad products. 3. 5+ years of experience from the digital advertising industry. 4. You understand influencer marketing trends and the competitive landscape. 5. A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change. 6. A commercial mindset with experience building business cases from market research and analysis. 7. Excellent communication, presentation and analytical skills. 8. Customer service orientation and experience working in a client facing capacity. Preferred Qualifications - Experience in B2B marketing campaigns - Experience working with programmatic media - Experience working with affiliates - Experience working with influencer marketing

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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