sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 4,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. Our teams are our most valuable ingredient - the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique. 

As the Product Marketer of Consumer Engagement, you are responsible for driving order frequency through current and assessing future engagement levers such as promotional or membership offerings. You partner closely with CRM and technology to optimize the customer experience both on and off digital surfaces through deep rooted data and customer insights. Based on those insights, you work to prioritize tech features to enhance engagement levers and educate the right user with the right lever at the right moment to move users up the engagement ladder through thoughtful campaigns, experiments and always on assets. 

Key Responsibilities:

Inbound

• Insights & Research: Lead research studies and dig into customer behavior to optimize the experience
• Positioning: Define target audience and value proposition for each engagement lever
• Frequency Optimization: Understand which lever to pull when to move users up the engagement ladder 
• Engagement Lever Strategy: Create the roadmap for new engagement levers and refine existing ones 

Outbound

• GTM Campaigns: Lead the full-funnel customer marketing strategy & reporting for engagement lever campaigns and benefit launches. 
• Growth Strategies: Spearhead always on, experimental, and campaigns to drive ongoing lever performance and engagement. Manage tracking & reporting to inform future optimizations 

Drive business results:

• Re-engagement and retention of existing customers
• Winback and long term churn prevention
• Engagement levers adoption and engagement 

Desired traits:

• 5+ years of work experience preferably in a subscription based business or have experience running a membership program 
• Entrepreneurial - self starter and can work independently with minimal oversight
• Financial Acumen - highly skilled in building exploratory and descriptive analytics to describe business results
• Ability to influence -  both leadership and cross functionally
• Strong communicator - skilled in clearly contextualizing research results for the audience
• Advocate for the customer - deep understanding for customer needs and trends 
• Project management - ability to prioritize and focus team’s efforts on important initiatives

What you’ll get:

• Competitive pay + bonus plan based on performance
• Health, dental + vision insurance
• 401k
• Flexible PTO, because we respect the need for work/life harmony
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative family of people who live our core values and have your back
• A clear career path with opportunities for development, both personally and professionally
• Free sweetgreen swag
• Complimentary sweetgreen

Come join the sweetlife!

About sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.