• messaging, branding, PR, direct marketing and inbound marketing campaigns
• Collaborate with various marketing teams to bring marketing campaigns to life, including creating marketing messaging, developing product-related content and influencing event strategy
• Global market research to identify opportunities for product enhancements, new positioning strategies, and integration with existing plans
• Create and execute global go-to market plans for new and updated components of Laserfiche’s product suite
• Serve as an advocate for the end user, educating both internal and external stakeholders on product requirements, market segment features and benefits, and market opportunities (both vertical and horizontal)
• Speak and present both internally and externally, including assisting sales on calls when appropriate
• Monitor and develop pricing strategies, determine product packaging and possibly develop/manage partner relationships
• Conduct site visits, interviews and win-loss analysis calls with prospective and existing customers

What You'll Need:

• Four-year degree (BA, BS) in marketing, business administration or a technology-related field
• 3-10 years of experience in product marketing, product management or closely related field preferred. Software/cloud/SaaS experience is strongly desired. Government, financial services and higher education experience is a plus
• Excellent written and verbal communication skills – there is a heavy amount of writing, presenting and selling ideas in this role
• Key skills include: Relationship building, project management, including an understanding of the agile development process and the ability to gather and translate market feedback into successful product initiatives
• Ability to organize and prioritize in a fast-paced environment with strategic guidance but minimal day to day supervision
• Ability to independently analyze information and solve problems

Click here to learn more about Life at Laserfiche.

Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.