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Product Marketing Copywriter

| Pasadena
Spokeo is a leading people intelligence and search engine that both enlightens and empowers our customers. With over 12 billion records and 18 million visitors per month, we reconnect friends, reunite families, prevent fraud, and more. Every day our nimble team takes on enormous challenges in data science that push the limits of the cloud and search architecture, as we leverage data to make the world around us more transparent and trusted.
We are looking for a product marketing copywriter within digital consumer product, retail e-commerce and/or online search-based service experience to define, describe, market and position our products and services with general consumers, new users and returning customers. This individual will generate clean, descriptive, clear and engaging content and copy across multiple publishing platforms including websites, mobile apps, social media platforms, online app store listings, product descriptions, promoted emails, push notifications and SEO content. 
Product Copywriter responsibilities include writing product copy and use case descriptions, web/mobile/social/email content, marketing summaries, feature definitions, instructional, how-to and use tip copy, social media marketing content, email campaign copy, user personas, and creating promotional, instructional, value-oriented, affinity text that best describes our products, services, and value. Ultimately, you will ensure our product marketing content and copy presents our brand, our products & services, and our product value in an accurate, appealing, entertaining, and compelling way.
The Product Marketing Copywriter will work cross-functionally with various leaders, product management and delivery team members to define, write, edit, publish and optimize clear, consistent, useful and engaging product copy and structured product marketing content around Spokeo’s product value, brand value, vision, and mission to targeted audiences including consumers, the marketplace and industry community. The Product Marketing Copywriter will work with and report directly to Spokeo’s SVP of Product in Pasadena, CA.
Along with your application, please submit samples of your work (either a portfolio or links to published work samples.)
  • Compose, develop and write clear and compelling copy, content, text, calls to action labels and text to describe, define and promote products, services, and customer value proposition, and craft product value-focused copy, content to engage potential users attention, for product names, product descriptions, name+descriptions, labels, calls-to-action, image captions, email campaigns, push notifications, selling points, guidelines, tips, hints, instructions for use, product value propositions, restrictions, etc. 
  • Update and maintain product descriptions; increase product engagement through compelling product copy, labels, user messaging, descriptions, and information design
  • Work with product managers and designers on landing pages, mobile apps, email campaigns and social platforms for new product features and services, and ensure all content we produce is consistent with our brand and product value
  • Develop and extend consistent voice, personality, tone, narrative and word use throughout the customer journey (onsite and off, across digital media, web, mobile, email and social that connect to and engage with our customers)
  • Deliver high-quality, on-brand copy solutions. Ensure all content is clear, accurate, on-brand, and meets all product marketing, legal, regulatory and best practice requirements. Develop internal copywriting, editing, proofing and product marketing communication practices 
  • Translate marketing strategies into creative copy and content execution, partnering with product, marketing, customer care, legal, UX design, and other stakeholder teams to ensure that content meets brand and business objectives; distill complex creative concepts to understandable copy solutions and clearly rationalize strategic thinking and messaging rationale to stakeholders
  • Bachelor’s degree or higher in English, Advertising, Communications, Journalism, Product Marketing or Marketing and/or related fields or equivalent work experience
  • 7+ years of relevant experience with Product Copywriting, Product Marketing, Strategic Communications or Corporate Communications 
  • 5+ years of experience in Digital Consumer Products, Ecommerce Retail or Online Search industries and companies, with experience partnering with Digital Marketing, Social Media Marketing, and Marketing Communication organizations, firms or agencies
  • Work experience as a Product Copywriter, Product Marketing Copywriter or similar role with online product marketing campaigns, email campaigns, SEO and basic keyword search knowledge
  • Proven experience writing short and long-and-short form omnichannel digital content and copy across multiple online and offline marketing channels and platforms (web/mobile/social/email) with an available portfolio of published articles, available online samples of work 
  • Exceptional grasp of grammar, punctuation, usage and mechanical wording, with persuasive writing, editing, proofreading, verbal and analytical skills
Recruiters or staffing agencies: Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully-executed agreement on file and 2) being assigned to the open position (as a search) via our applicant tracking solution.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • KafkaLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedshiftDatabases
    • SnowflakeDatabases


Our office is a short drive from downtown LA and a quick walk from the Metro Gold Line. Incredible restaurants and vibrant Old Town and the Rose Bowl!

What are Spokeo Perks + Benefits

Spokeo Benefits Overview

We take care of our team members and their families. Here’s some of what you can expect:

Spokeo covers 100% of the medical premium for employees and 80% for dependents with no waiting period

Spokeo will match 100% of your 401(k) deferral up to 3% of your annual base pay earnings. No Vesting Period to Receive Matching!

9 paid holidays
Full time employees earn 1.5 vacation days every full month worked for a total of 18 days per year.
Full time employees will receive 1 extra vacation day per year for every full year worked (up to 5 years).
Six (6) sick days per year, issued on the first of the year.

Other Perks
Flexible hours
Casual dress
Daily free catered lunch
Full pantry/fridge with endless snacks and beverages
Game room

Partners with Nonprofits
Spokeo Search Angels, scholarships, philanthropy and in the local community - including the Junior League of Pasadena, SWE, she codes, Pasadena Women In Technology, Innovate Pasadena and Rails Girls.
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $5000 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Our dental plan covers $100 of expenses.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to 5 times an employee's annual salary.
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Free Daily Meals
Game Room
Stocked Kitchen
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Continuing Education stipend
Paid industry certifications

Additional Perks + Benefits

We have our very own, dedicated Culture Team that is separate from Human Resources.

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