PR & Social Media Manager

| El Segundo

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Papyrus, Verizon, Marriott, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, holiday half days and summer half day Fridays, and more.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.

The Role

Wpromote’s internal marketing division is looking for a highly-motivated and experienced PR & Social Media Manager to add to the team. The right candidate is proactive, performance-driven, and an entertaining communicator. They should be passionate about content and love to follow the latest trends in tech and digital marketing. They should be comfortable writing engaging social posts one minute, launching press coverage the next, and then digging into data and adjusting strategies on the fly. This role would be responsible for our external communications, leveraging an ability to turn complex, technical topics into compelling, sticky stories that press, partners, and the industry can't help but read and share.
 

You Will Be

  • Building narratives and proactively executing PR campaigns to drive demand and increase awareness about the Wpromote brand
  • Responsible for press releases, pitching media, handling press inquiries, securing coverage, tracking event coverage, and arranging public appearances
  • Developing, building, and maintaining strong relationships with relevant digital media publications/industry sites
  • Researching, drafting, editing, and placing content/thought leadership pieces on third party sites.
  • Developing and executing internal branded social media marketing strategy and initiatives to drive awareness, traffic, engagement, and leads to wpromote.com
  • Managing all of Wpromote’s social media profiles including Facebook, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest
  • Creating timely, engaging, attention-worthy organic posts and paid ad campaigns that positively reflect the Wpromote brand and position us as a leader within the digital marketing space
  • Optimizing Wpromote’s blog program by coordinating, drafting, and editing content leveraging storytelling skills and SEO knowledge
  • Crafting award submissions and press outreach to support them
  • Conceptualizing and maintaining communications calendars (paid and organic social posting, press, blog)
  • Analyzing and reporting channel specific (i.e. blogs, PR outreach, etc) KPIs on a monthly basis
  • Assisting the internal marketing team with additional branding initiatives on an as needed basis
     

You Must Have

  • 3-5 years of experience in a public relations role at a brand, advertising agency, or b2b/SaaS company
  • Experience in developing, optimizing, analyzing, and reporting on paid and earned social campaigns across all platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat 
  • Talent with writing creative, concise, smart, and engaging copy for an established brand voice that incorporated strong grammatical/writing skills
  • Deep knowledge of digital advertising and marketing issues and trends, including the corresponding media landscape
  • Strong knowledge with Facebook Ads Manager and Power Editor
  • Solid knowledge of LinkedIn Advertising is preferred
  • Previous experience in blog management and a strong knowledge of WordPress
  • Familiarity with Google Analytics
  • Solid Knowledge with MS Excel application and general knowledge of other MS office applications, and Google suite
  • Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges 
  • A strong level of attention to detail with creative aptitude and analytical thinking in a holistic manner
  • Ability to gracefully give, receive, and incorporate feedback
  • Proactive mindset and ability to work independently in a fast-paced environment where multitasking skills and hitting/exceed deadlines is required
  • Two or four year degree in communications, digital marketing, or related discipline
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Google AdwordsAnalytics
    • Bing AdCenterAnalytics
    • UnbounceAnalytics
    • Google OptimzeAnalytics
    • DoubleClickAnalytics
    • HotJarAnalytics
    • Yahoo GemniAnalytics
    • Web AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • DrupalCMS
    • Joomla!CMS
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • ZohoCRM
    • BrontoEmail
    • SailthruEmail
    • FullContactLead Gen
    • MarketoLead Gen

Location

We are within a mile of "The Point", a new area with restaurants and shopping. You can also feel the ocean breeze that is a hop & skip away!

An Insider's view of Wpromote

What's something quirky about your company?

Wpromote has a small obsession with the movie ‘The Princess Bride.’ From conference rooms to our team of 4 Houses, Wpromote leans heavily into the movie theme and one can find The Dread Pirate Roberts, Fezzik, Buttercup and Montoya throughout the LA office.

Anne

Senior Marketing Manager

How do you collaborate with other teams in the company?

Ultimately, everyone strives to achieve success for clients through their respective channel, so collaborating with other teams involves using knowledge and learnings from my field to support and/or guide the actions of other teams. Whether that means providing keyword insights or CPA goals, cross-department support is critical at Wpromote.

Maarten

Paid Search Manager

How has your career grown since starting at the company?

I started off as an account manager where my skill set had to constantly evolve to now being responsible for an entire business unit’s financial success, my growth professionally at Wpromote has been tremendous. I went from being dead-set on getting an MBA to now having the experience where having one wouldn't be a game changer.

Dexter

General Manager - SMB

How do you make yourself accessible to the rest of the team?

Our most successful accessibility initiative is TinyPulse. TinyPulse allows for a dialogue between the employee and leadership while keeping the employee’s identity anonymous. This encourages honest feedback in a safe environment for the employee and gives leadership access to valuable insights from a source much closer to the client.

Michael

Chief Operations Officer

What makes someone successful on your team?

As paid search advertising advances so do the traits required to be a versatile PPC manager. To be a successful manager, one must encompass the following traits: proactive, analytical, effective communication skills, data driven and business minded. These are a few traits that allow super star PPC mangers to profitably grow the accounts they manage

Angelo

General Manager - Paid Search

What are Wpromote Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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