PR & Social Campaign Manager
Our Team is looking for a bright, engaging, and passionate PR & Social Manager for our marketing agency.
As a data-driven, and customer focused manager, you’ll be responsible for organizing the social platforms our clients use, creating social media content posts. Your second role involves building new relationships with editors, bloggers, & influencers to partner with our clients on projects or promotions.
The position requires a self-starter who can manage their time efficiently and implement innovative technology to improve results. You will provide direction to the clients/team, facilitate effective creative executions, delivered on time, accurate and within budget.
Responsibilities
Lead the strategy, planning, execution, and ongoing optimization of clients social presence
Own development and execution of social media strategies against key initiatives including community building, fan growth, brand awareness, and advocacy
Manage the day-to-day execution of social media strategy, including scheduling, posting, and community managing on Facebook, Twitter, Instagram, Linkedin, YouTube, and other emerging social platforms.
Act as a liaison who coordinates across departments to source and craft content into a cohesive story that is delivered across all social channels
Create new social content posts using platforms such as Canva, Hootsuite, PromoRepublic, ContentStudio, Singletree, & more...
Run effective bi-weekly social media performance reports for clients and create competitive analysis reports to show comparisons
Build and oversee the monthly content calendar to plan optimized content for each platform.
Develop social media campaigns for new product launches, marketing campaigns, and other marketing initiatives.
Develop deep understanding and ownership of brand voice and knowledge.Work closely with Marketing team to align social media editorial calendars and strategy with other marketing activity.
Remain immersed in all emerging technologies/media and competitive landscape to determine the latest trends and what is relevant for business.
Work with marketing team to manage social media's impact, respective to the clients overall marketing campaign
Qualifications
Proactive go-getter who takes the initiative to get things done and constantly reflects on and optimizes his/her work.
Analytical ability to translate data into actionable insights, must have solid understanding of social analytics and reporting
Active and well-rounded personal presence on social media, with a command of each network and their best practices.
Creative thinker, with an ability to use both data and intuition to drive and influence decisions.
Strong verbal and written communication skills with an ability to present information in group environments.
Excellent copywriter with the proven ability to be concise, yet impactful in brand voice
Desire to work in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project timeframes
Willingness to work evenings and weekends, if needed
Experience with paid social media strategy, preferred