Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. 

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As League of Legends' PR & Media Relations Strategist, you will serve as a PR steward for League of Legends, with a keen eye on maintaining and elevating our position as a global leader in the games industry. This role will drive message positioning and strategy for product launches and initiatives, as well as internal alignment around publishing priorities and brand-wide stories. You'll partner with key comms and brand stakeholders across Riot Games to drive better-earned media awareness and assist teams as they lean into PR as a strategic pillar.

tl;dr: You'll ensure that League's big bets are served by a strategy that extends beyond our owned channels, and do so in an authentic, player-focused way—because you're a player, too, and you know exactly what that means.

You are:

• A natural communicator: with at least two+ years as a communications pro, you're adept at communicating through multiple mediums and able to land nuanced messaging. You know how to craft and deliver a compelling narrative to passionate and critical fans
• A craftsperson: Public relations and media relations is your craft and you are constantly looking for ways to develop yourself and your team. You look for inspiration across industries and know what good looks like when it comes to innovative PR, social media, and corporate comms actions. You know the gaming media climate, and have prowess in navigating events and issues that draw significant media attention
• An enthusiastic coach: You've know how to inspire people to great results. Whether leading the charge or supporting a broader initiative, you know how to help teams raise their game. You are adept at counseling brand and product managers on the nuances of earned media and how to generate assets that result in organic media pick-up
• A careful strategist: The challenges of communicating for an internationally published game are global in scope; your culturally-aware and player-focused in how you approach campaigns and thought leadership initiatives that have a global impact
• A Gamer: Games are your passion. You've been a gamer since the beginning and are excited to dive headfirst into helping build a world-class game into a world-class sport
• A player advocate: you're the first to put your hand up when our actions don't match our words; you're ready with questions and recommendations to make message clear and awesome for players and press

You will:

• Work with myriad teams to build and deploy PR strategy - You're not just a whiz at creating strategy — you know how to collaborate across multiple teams to deploy it
• Position League of Legends as a global sport that can last for generations - You will lead the charge on League's PR efforts, partnering with our local offices and central teams to expand Riot's strategy beyond our owned channels
• Inspire pride in players and fans - You will evaluate our current communications, identify opportunities to join the conversation with players, and develop programs that spark communication. Your insights and ability to connect with players will help build passion in the community—and to expand that passion outside of our existing ecosystem
• Set the gold standard for communications at Riot Games - You will elevate our team's craft, define what good looks like and inspire the team to deliver great player focused results

Don’t forget to include a resume and cover letter. We receive a lot of applications, but we’ll notice a fun, well-written intro that shows us you take play seriously.