Partner Marketing Specialist
InStride is a public benefit company whose mission is to develop the workforce of the future by helping employers provide career-boosting education opportunities to their employees through a network of high-quality academic institutions. We believe the most enduring way for companies to achieve transformative business and social impact is by investing in their people.
InStride is looking for a Partner Marketing Specialist to support B2B marketing efforts for InStride. The ideal candidate is a self-starter who thrives in a fast-paced environment and is eager to roll up their sleeves and work alongside a passionate team. This is an exciting growth opportunity to help InStride deliver its mission.
Responsibilities
- Assist in the planning and execution of B2B marketing campaigns, across multiple channels including website, email, paid media, events and more
- Support the development of campaign and content briefs, assisting with data and research
- Coordinate asset and content reviews, revisions and approvals across internal team members and external vendors or freelancers
- Assist with copy creation and editing of marketing collateral, email, landing pages and other content pieces as well as management of the editorial calendar
- Assist with the planning and execution of events and fulfillment and distribution of related collateral
- Assist with Search Engine Optimization (SEO) keyword research and content ideation, as well as regular competitor tracking
- Maintain regular reporting on marketing metrics across website, email, paid media and other channel performance
- Work closely across the marketing and sales teams to support projects and campaigns
Ideal Profile
- 3+ years of marketing, advertising, communications or similar experience
- Excellent written and verbal communication skills, with strong attention to detail and a high bar for quality
- Ability to lead multiple initiatives with a track record of success
- Excited by the challenge of building a world-class business that delivers not only high revenue growth and compelling return on investment, but also has a meaningful impact on society
- Exposure to the functioning of higher education institutions through direct experience or affiliation with the education industry
- High EQ, comfort with ambiguity and a “no job too small” startup mentality
InStride is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please discuss your requested accommodation with our HRBP.