Paid Search Specialist (Google Adwords) at Hawke Media

| Greater LA Area
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A Paid Search Specialist (Google Adwords) is a Hawke Media associate who is responsible for generating profits for Hawke Media clients and the agency and whose ultimate objective is to grow and scale the client’s paid media account(s) by driving equal or lower costs per customer acquisition while increasing paid media spend. They should demonstrate excellent communication skills along with proficiency in advertising and marketing principles to evaluate the most cost-effective paid media solutions for Hawke Media’s clients.

Responsibilities:

  • Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search engine marketing platforms including but not limited to: Google AdWords, Bing, Yahoo Gemini, Apple Search, etc. 
  • Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace.
  • Ensure CRO basics are in place 
  • Manage between 5-15 paid search accounts on behalf of Hawke Media clients, with aggregate monthly spends ranging between $25,000 - $500,000. 
  • Utilize Google Analytics to develop insights and action items intended to increase our clients’ revenues. 
  • Staying informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. AdWords, Bing, etc.)
  • Monitoring purchased media to ensure that the advertisements appear as planned across high quality publisher sites.
  • Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate them to the client.
  • Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
  • Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest and engagement from the targeted audience. 
  • Continuously monitor, identify and improve all three components of the AdWords quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
  • Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized 
  • Preparing design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images. 
  • Assure conversion tracking is QA’ed within AdWords to track all pertinent events within the sales funnel 
  • Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more. 
  • Create and implement campaign A/B test experiments to identify optimal campaign settings 
  • Daily completion of all administrative tasks such as Timesheets and Weekly Wins.
  • Recording all client-facing tasks and deliverables in internal project management software (Wrike).
  • Implementation and continuous maintenance of the Alpha Beta campaign structure to ensure ad spend is focussed on top performing keywords while the Beta campaigns continue to play an R&D role by uncovering new top performing keywords

Skills and Experience:

  • A comprehensive understanding of the Google AdWords ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives
  • 1+ years of related work in media planning, buying, and/or analysis with budgets exceeding $300k annually.
  • Strong understanding of Google Analytics and eCommerce view.
  • Proficiency in Microsoft Office Suite and Google Drive.
  • Analyzed and reported on digital media accounts and campaign trends.
  • Proven track record of retaining paid media accounts in previous experience
  • Success in growing and scaling Paid Search campaign budgets in previous experience
  • Experience utilizing heatmapping tools (such as HotJar, CrazyEgg, etc.) to improve user experience and efficiency a Plus
  • Strong work ethic
  • Demonstrated problem-solving capabilities in a client-facing role. 
  • Professional and respectful demeanor towards internal and external business partners. 
  • Effective time management in a professional setting.
  • Can effectively collaborate in a team environment
  • Integrity and optimism, regardless of the situation.
  • Use information, data, and resources to proactively identify and solve problems to get the job done.
  • Bachelor’s degree or equivalent preferred.

What Hawke Offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WrikeManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay

Head of People Operations

What’s the vibe like in the office?

The ethos of camaraderie outweighs any other possible description of how Hawke employees work with each other. I’ve never been in the office when there hasn’t been a positive buzz going around.

Stefan

Director of Digital Strategy

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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