Paid Search Associate Manager

| El Segundo

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events
  • Subsidized train/metro passes
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy


You Will Be

  • Put through a comprehensive training program to learn the ins and outs of paid search and how it impacts a client's overall business 
  • Responsible for managing between 2-3 paid search accounts
  • Supporting and assisting Senior Search Managers with growth and enterprise level accounts
  • Researching performance numbers in order to find ways to improve the efficiency of campaigns on the enterprise level accounts that you'll be supporting
  • Conducting keyword research, writing ad copy, and implementing bid optimizations
  • Building performance reports to share with clients
  • Proactively doing competitive research in order to isolate new opportunities
  • Applying best practices and providing new recommendations to clients

You Must Have

  • 1-2 years of experience working in paid media advertising comprised of media buying and planning within an agency/client environment
  • Bachelor's degree in communications, advertising, marketing, or related discipline
  • Strong understanding of search engines such as Google, Bing, etc
  • Familiarity with keyword research tools and web analytics tools (Google Analytics)
  • The ability to work under tight deadlines, think on your feet, work with limited resources, and manage multiple campaigns.
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
  • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
  • The ability to quickly pick up new skills and learn new tasks while demonstrating strong attention to detail
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations with the sense of urgency
  • Experience with Google Suite and MS Office
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Google AdwordsAnalytics
    • Bing AdCenterAnalytics
    • UnbounceAnalytics
    • Google OptimzeAnalytics
    • DoubleClickAnalytics
    • HotJarAnalytics
    • Yahoo GemniAnalytics
    • Web AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • DrupalCMS
    • Joomla!CMS
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • ZohoCRM
    • BrontoEmail
    • SailthruEmail
    • FullContactLead Gen
    • MarketoLead Gen

Location

We are within a mile of "The Point", a new area with restaurants and shopping. You can also feel the ocean breeze that is a hop & skip away!

An Insider's view of Wpromote

What's something quirky about your company?

Wpromote has a small obsession with the movie ‘The Princess Bride.’ From conference rooms to our team of 4 Houses, Wpromote leans heavily into the movie theme and one can find The Dread Pirate Roberts, Fezzik, Buttercup and Montoya throughout the LA office.

Anne

Senior Marketing Manager

How do you collaborate with other teams in the company?

Ultimately, everyone strives to achieve success for clients through their respective channel, so collaborating with other teams involves using knowledge and learnings from my field to support and/or guide the actions of other teams. Whether that means providing keyword insights or CPA goals, cross-department support is critical at Wpromote.

Maarten

Paid Search Manager

How has your career grown since starting at the company?

I started off as an account manager where my skill set had to constantly evolve to now being responsible for an entire business unit’s financial success, my growth professionally at Wpromote has been tremendous. I went from being dead-set on getting an MBA to now having the experience where having one wouldn't be a game changer.

Dexter

General Manager - SMB

How do you make yourself accessible to the rest of the team?

Our most successful accessibility initiative is TinyPulse. TinyPulse allows for a dialogue between the employee and leadership while keeping the employee’s identity anonymous. This encourages honest feedback in a safe environment for the employee and gives leadership access to valuable insights from a source much closer to the client.

Michael

Chief Operations Officer

What makes someone successful on your team?

As paid search advertising advances so do the traits required to be a versatile PPC manager. To be a successful manager, one must encompass the following traits: proactive, analytical, effective communication skills, data driven and business minded. These are a few traits that allow super star PPC mangers to profitably grow the accounts they manage

Angelo

General Manager - Paid Search

What are Wpromote Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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