Paid Media Marketing Specialist, iHerb Brands at iHerb

| Pasadena
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Job Summary:

The role of the Marketing Specialist, iHerb Brands is to drive sales and awareness of iHerb brand products via paid search, paid social, display, and other paid promotional channels. This position will be based at the Pasadena office.

Job Responsibilities & Expectations:

  • Create, execute and optimize paid channel campaigns with the primary goal of driving sales of our iHerb family of brands, and a secondary goal of driving greater awareness of iHerb brands and using cross-sell tactics to sell into our existing customer base.
  • Provide analysis of iHerb brand campaign performance and propose actionable insights for growth and optimization of iHerb brand campaigns.
  • Develop and maintain effective daily, weekly, monthly and quarterly performance reporting.
  • Develop effective ad copy, and collaborate cross-functionally with in-house translation resources to localize ad messaging.
  • Collaborate with the Co-Op Campaign Manager to create new brand & product campaign launch plans.
  • Collaborate with promotions and content teams to leverage existing or develop new creative assets and align iHerb brands promotional messaging across paid channels.
  • Collaborate with Social Media and Rewards program teams to identify new influencer and affiliate partnership opportunities to drive sales & awareness of house brands.
  • Work closely with iHerb brand strategist to ensure consistency of brand creative and messaging.

Knowledge, Skills, and Abilities:

  • Strong understanding of the relationship between paid media channels and business objectives.
  • Comfortable performing in a fast moving, performance-driven environment.
  • Strong verbal and written communication skills.
  • G-suite and/or Microsoft Office suite
  • Knowledge of Asana or other task management platforms a plus.
  • Intermediate to advanced knowledge of analytics platforms, especially Google Analytics

Education and Experience Requirements:

  • 2 years of experience managing performance paid search campaigns, preferably in a mid-to-large scale e commerce company or with an advertising agency managing similar size campaigns.
  • 2 to 5 year of experience executing performance based paid social, paid search, and display campaigns.
  • Bachelor’s Degree in Marketing, Business, Computer Science or related field preferred, or a combination of education and equivalent work experience.

Please Note: At this time we are not offering any employer-sponsored work authorization. ​

Our Story, Our Vision

Since 1996, iHerb has continued its mission, built on providing a wide selection of health and wellness products to individuals around the globe at a reasonable cost. iHerb remains vigilant in its pursuit to ensure it maintains an expansive selection of over 30,000 online products to its customers. We are continuously innovating and expanding, committed to bringing the best in healthy products around the world. Our vision is to be the dominant health and wellness brand globally and to provide the best value for natural products.

Come Join Our Team!

iHerb is a fast paced, fast growing company looking for a candidate that is up for the task! If you are looking to really make a position for yourself in a work hard, play hard atmosphere, make sure to submit your resume!

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Technology we use

  • Engineering
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Location

Pasadena is known for its charm, sophistication and the best night life this side of LA! Tech is in Irvine, one of America's best places to live!

An Insider's view of iHerb

What's something quirky about your company?

“Everyone is really different, nice and cool to be around. People are comfortable to be themselves, which is not common.”

Chris

Software Development Engineer I (SCS)

What's the biggest problem your team is solving?

“Most of the challenges stem from the extreme growth of the company in addition to keeping up with the technological advances in the market. We migrate and change quickly to adapt, which is the fun part because we are continuously learning.”

Alina

Senior Software Development Engineer (SCS)

What makes someone successful on your team?

"A top performer on my team is really exceptional at a few things above and beyond the skills to do their work. Building relationships, adapting to the environment as it changes, and acting with urgency are these key abilities that enable them to achieve rapid growth in their career at iHerb."

Sara

Product Manager

How do you empower your team to be more creative?

"More so than empowering individuals, you have to hire the right people, trust them and let them do what they are good at.”

Al

Director of Software Development & Platform (SCS)

What makes someone successful on your team?

"Collaboration, feedback and creative freedom contribute to our team's success. Collaborating and receiving feedback ensures the content of our projects is accurate and effective. We are also given the freedom to approach our projects however we see fit — this flexibility allows us to create learning materials that are engaging and interesting."

Nina

Curriculum Developer

What are iHerb Perks + Benefits

iHerb Benefits Overview

Perks include snack and beverage stations, on-site gym, video arcade room, sand volleyball court, team happy hour and networking events and more. iHerb is dedicated to providing comprehensive medical, dental and vision plans by contributing up to 80% of the monthly costs associated.

Culture
Volunteer in Local Community
iHerb is committed to helping great causes here at home and around the world. We partners with organizations like the Boys and Girls Club, Susan G Komen, Ronald McDonald House, Exceed, etc...
Partners with Nonprofits
Worldwide, we’ve donated over $5 million. iHerb facilitates two schools in Cambodia in addition to supporting the Cambodian Children's Fund and New Hope Cambodia in support of children's education.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
iHerb's iFit and iFocus teams are dedicated to organizing company events in addition to creating wellness programs and initiatives. The overall health and wellness of our team members is priority!
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Highly Diverse Management Team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
iHerb Team Members can contribute up to $2700 annually to their FSA.
Disability Insurance
iHerb offers both short and long term disability coverage for its Team Members.
Dental Benefits
iHerb contributes 75% of the monthly costs associated with Cigna DHMO or Cigna DPPO dental plans.
Vision Benefits
Health Insurance Benefits
iHerb contributes up to 80% of the monthly costs associated with Blue Shield's HMO, HMO+, PPO and HDHP health plans.
Life Insurance
iHerb provides all full-time Team Members with a 100% company-paid $50,000.00 Life/AD&D policy. In addition, Team Members have the option to elect additional Life/AD&D coverage plans.
Pet Insurance
Wellness Programs
Onsite Gym
Team Workouts
iHerb's team fitness initiatives include in-office yoga and in-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
iHerb contributes a 100% match up to 4% of the Team Member's election.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company-Sponsored Family Events
iHerb invites employees and their family members to attend a local minor league baseball game every summer.
Vacation & Time Off Benefits
Generous PTO
iHerb employees receive up to 20 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
iHerb hosts company outings throughout the year (varies by location).
Game Room
Our game room includes Ping Pong, Foosball and Video Games.
Stocked Kitchen
Happy Hours
Happy hours are hosted on occasion .
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
iHerb offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250 with a maximum total match of $5250.
Lunch and Learns
Cross-Functional Training Encouraged
Promote from Within
Continuing Education Stipend
Online Course Subscriptions Available
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