Media Strategist

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok's Brand & Marketing team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping establish our brand against consumer verticals and through constant marketing innovation across advertising, digital engagement and social storytelling. The Media Planner will be responsible for: -Overseeing and collaborating with media agency partners in the initiating, planning, coordinating, and executing of media strategy for marketing campaigns and activations. -Driving marketing initiatives by leveraging multi-channel, holistic media strategy including, but not limited to, digital and traditional offline channels. -Collaborating with internal marketing and other cross-functional teams to develop media briefs and oversee the development as well as tactical execution of media buys, ensuring strategic direction and timelines are clearly communicated. -Participating in campaign ideation, providing proactive media insights to internal marketing teams to inform overall campaign strategy. -Analyzing the effectiveness of media campaigns to better optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team’s goals.

Qualifications

-Bachelor's degree or equivalent practical experience. -4-5 years of experience as an integrated media planner/buyer with focus on digital channels including programmatic, paid social, branded content, connected TV, streaming and others. -Well-versed in project management, campaign planning cycles and managing large budgets. -Demonstrated experience developing and executing tactical, holistic media plans in entertainment or tech space (brand or agency). -Exceptional communication skills and ability to manage multiple projects under tight deadlines. -Possess a start-up mindset and the ability to adapt to a fast paced, inspiring, entrepreneurial environment. -Strong collaborative skills, experience working with teams across different functions and timezones highly preferred. -International marketing experience, especially with APAC territories is a plus.

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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