Media Analyst

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Focusing on the movie rental business of a major studio, NBC Universal, the Media Analyst/Planner will be responsible for assisting the Manager and Associate Director in developing and presenting strategy for media placement, as well as providing reporting and tracking of spends and performance.

Responsibilities

  • Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience, including emerging media tactics
  • Utilize advanced television tactics to efficiently reach consumers, including addressable television and hyper-local targeting
  • Assist in maintaining flowcharts/plans and developing media delivery analysis
  • Generate analysis of market and cable operator revenue performance to guide planning
  • Regularly communicate with client regarding media recommendations
  • Work with Buyers to ensure all buys and placements fit the overall strategy and are entered into Donovan
  • Billing Reconciliation
  • Maintain industry knowledge of new media offerings


Desired Skills and Experience

Requirements:

  • Strong Excel skills (i.e. pivot tables, advanced functions)
  • Strong analytical skills with consideration to company/client objectives
  • Self-starter personality, able to take on projects and own them to completion
  • Ability to create presentations that coincide with data
  • Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
  • Excellent problem solving skills
  • Attention to detail

Experience:

  • 0-2 years media agency and/or marketing experience
  • Experience in developing and implementing analysis and reporting strategies
  • Bachelor's Degree is preferred, not essential. 

GroupM embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

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Location

Playa Vista is conveniently located between Marina Del Rey and Culver City. Lush greenery, hammocks and a range of food trucks for lunch or a snack.

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