Dave is a banking app on a mission to create financial opportunity that advances America’s collective potential. Dave's financial tools, including its debit card and spending account, help its more than 10 million customers bank, budget, avoid overdraft fees, find work and build credit. 

Dave is a virtual-first company, which means there is no preference on where team members get their work done. Employees are able to live anywhere in the United States, with the only exception of Hawaii for now. For those who want to work in an office setting on a more regular basis, we will eventually open offices in Los Angeles and San Francisco.

Dave is backed by Mark Cuban, Norwest Venture Partners, Section 32, and Financial Venture Studios, among many others and just announced our plans to go public by the end of 2021.

We're seeking an experienced MarTech Manager to join our fast-paced, groundbreaking Marketing Team. The manager will create end-to-end tracking solutions that will enable the team to execute, monitor and evaluate campaigns in a strategic and efficient manner. The successful candidate will have a clear perspective on how to implement a tracking solution to ensure all digital activity is measured accurately across various platforms. This role will also involve partnering up with a marketing engineer to handle all integrations with partners and 3rd party vendors. 

What you'll do:

• Work closely with internal teams and partners to define, develop and deploy tracking and measurement implementation techniques for digital marketing and paid media campaigns
• Own mobile app tracking and attribution, including proper instrumentation of client- and server-side events, detection of fraud, and data ingestion
• Own third-party tagging, including requirements, publishing process, data accuracy, and site security.
• Conduct thorough and rigorous testing and validation of dataDevelop data pipelines with marketing engineer to ensure a single source of truth for our reporting and business intelligence needs
• Evaluate attribution models, audit touch point data across offline, online, web and mobile app campaigns for acquisition and engagement channels. Evaluate internal vs external multi-touch attribution tools.
• Responsible for data quality of Google Analytics. Establish benchmark and troubleshoot implementation issues. Experience with Firebase is a plus.
• Develop and socialize information around MarTech ecosystem changes and possible risks and impact on ad performance. (e.g. iOS14 impact on Ad Performance, Ad channel and MMP updates needed due to product changes)
• Evaluate alternative solutions to assuage marketing tech risk and drive the final implementation by collaborating with Engineering, Marketing and Product

What you'll need:

• 4+ years of experience and in-depth knowledge of the current solutions in the MarTech ecosystem with ability to think creatively to implement solutions at a growing company
• Experience with the major foundational ad and reporting platforms including Facebook Ads Manager, GA360, Google Campaign Manager, Google Firebase, Snapchat Manager, Apple Search Ads. Knowledgeable in MMP’s and Product Marketing Tools : Appsflyer, Adjust, Amplitude
• A strong understanding of Partner APIs and SDKs: Facebook, Google, Apple Search
• Comprehension of the Web and Web technology (HTML, CSS and basic JavaScript) and the ability and desire to grow his or her technical skill set
• Experience with marketing automation platforms
• Experience managing MarTech infrastructure in collaboration with Data Engineering, Marketing, Analytics and Growth functionsProficiency in writing basic SQL queries. 
• Passion for working cross functionally to support multiple teams across several channels: search, social, email, and display
• Proven track record of managing complex programs across cross-functional teams and vendors
• Innovation, creativity, and a solid technical understanding of the major marketing technology products will be the primary tools for this role
• To thrive in a constantly innovating and changing environment 

Benefits & Perks 

• Premium Medical, Dental, and Vision Insurance plans

• Insurance premiums 100% covered for you and 80% for your dependents

• Company provided Basic Life and Short-Term Disability plans

• Competitive salary and equity compensation packages

• Voluntary Life Insurance and Long-Term Disability plans

• 401(k) savings plan with matching contributions

• Healthcare and Dependent Care Flexible Spending Accounts (FSA)

• Generous and flexible PTO

• Flexible work hours

• Generous paid parental leave

• A collaborative environment with opportunities for learning and growth

• Virtual social events

Dave Inc is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, ethnicity, religious creed, color, national origin, ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, sexual orientation, marital status, age, status as a protected veteran, status as an individual with a disability, medical condition, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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