Marketing Specialist, Paid Media (Japan) at iHerb

| Pasadena
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Job Summary:

The role of the Marketing Specialist – Paid Media is to drive customer acquisition through paid search, display, and other performance marketing channels in the Japanese market. The individual in this role will work with the Senior Marketing Manager, Japan, to efficiently scale our existing paid media channels and expand into new local paid media channels in Japan. This position will be based at the Pasadena office.  

Job Responsibilities & Expectations:

Develop, implement and manage paid search and display campaigns for Japan with the primary goal of driving new customer acquisition, and secondary goal of driving customer retention through ‘win-back’ retention campaigns

Provide analysis of paid channel campaign performance and propose actionable insights for growth and optimization

Develop and maintain effective daily, weekly, monthly and quarterly performance reporting

Conduct keyword research and translate keywords and ad copy to extend reach and drive improved performance

Research competitor landscape, market trends and make recommendations on ways to better localize iHerb’s marketing efforts

Leverage existing paid channel partner relationships to drive insights and optimization, and research and develop new paid channel partnership opportunities for assigned market

Collaborate with promotions and content teams to align promotional messaging across paid channels

Ensure brand messaging is consistent throughout paid channels

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Understanding of paid search, display and performance marketing strategies, tactics and processes

Strong understanding of paid media and associated business metrics

Comfortable performing in a fast moving, performance-driven environment

Native fluency in Japanese language

Equipment Knowledge:

Experience using Google Workspace (Gmail, Google Calendar, Google Drive, etc)

Intermediate to advanced knowledge of analytics platforms, especially Google Analytics

Intermediate to advanced knowledge of Google AdWords

Intermediate to advanced knowledge of paid search management platforms, especially Search Ads 360

Knowledge of Asana or other task management platforms a plus

Knowledge of Yahoo! Japan search and display advertising or any other local Japanese advertising platforms a plus

Experience Requirements:

Minimum of 2 years experience managing paid search or display campaigns, preferably in a mid-to-large scale ecommerce company or with an advertising agency managing similar size campaigns

Education Requirements:

Bachelor’s Degree in Marketing, Business, Computer Science or related field preferred, or a combination of education and equivalent work experience

Judgment/Reasoning Ability: Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy. Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.

Physical Demands: The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. While performing the duties of this job, the Team Member is regularly required to talk and hear. The Team Member is frequently required to sit, walk, climb stairs, use hands and fingers, bend, stoop and reach with hands and arms. Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. The Team Member may occasionally lift or move office products and supplies up to 25 pounds. Proper lifting techniques required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment: The noise in the work environment is usually moderate. Other factors are:

Hectic, fast-paced with multi-level distractions

Professional, yet casual work environment

Office / Warehouse environment

Ability to work extended hours as required


At iHerb we strive for innovation, targeted at delivering a customer-centric experience while transforming the online shopping experience. We change direction and define ourselves in the idea that individually we are incredible but united our growth is infinite and paramount to our success. iHerb strives to be the global industry leader!
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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