A Santa Monica-based tech company, EZ Texting's voice and text marketing SaaS platform is revolutionizing how businesses communicate. We are passionate dreamers who believe that technology can make a meaningful difference to an organization's success. Located in the heart of Santa Monica, we've created a unique work-space that the Los Angeles Business Journal has named one of the Top 100 places to work in LA - for the last six years running. Come find out why!

The Customer Operations team is looking for a driven and hands-on Marketing Operations Manager to oversee the technical elements of a user's journey from awareness to renewal. In this role, you will connect the dots across teams, systems, and processes to provide a cohesive end-to-end experience for all users, and will identify opportunities to increase efficiency and accelerate growth. You will partner with our go-to-market (GTM) team members in developing our strategy and building processes that will ultimately enable EZ Texting to achieve our growth objectives. The ideal candidate will have a proven track record in these areas and have experience implementing and managing marketing automation tools and processes in a dynamic environment.

We are looking for someone who works well with strong peers, can complement our team, and reflects EZ Texting’s core values: Candor, Hustle, Integrity, Respect, and Passion.

Responsibilities:

• Serve as the business architect and project manager for all marketing and GTM processes

• Oversee and manage email operations, including marketing emails, transactional emails, and product engagement emails

• Analyze key performance indicators to measure campaign productivity and prepare reporting packages on monthly quarterly results/KPIs to executive management

• Own the end-to-end process of tracking users' journey through the funnel, and manage the operations of conversion, engagement, and lead management

• Build and monitor tracking for marketing engagements including UTM parameters, event tracking, email engagement, etc. to report on operational metrics and deliver regular insights to the business

• Act as the admin and point of contact for marketing tools, and manage syncs between systems

• Perform ad-hoc analysis on a variety of quantitative and qualitative data sources to answer questions, provide solutions to challenges, and identify opportunities for improvement

• Provide recommendations and take actions based on strategic objectives, forecast or performance metrics

• Improve marketing efficiency through simplifying processes and evaluating new tools

• Partner with sales and sales operations to refine lead qualification process, analyze and report on campaign performance with reporting and dashboards

• Refine customer segmentation so we can say the right thing to the right people at the right time

Qualifications:

• 3-5+ years of work experience in marketing operations and marketing automation in a high-growth SAAS company.

• Ability to understand high-level growth & content strategies, translate them into system and process requirements.

• Analytical with a natural curiosity to test (including A/B), measure, learn and iterate to get the best results possible.

• Proven marketing automation subject matter expert, specifically with HubSpot experience.

• Experience with Salesforce, with a proficient understanding of the Salesforce CRM architecture and reporting.

• Experience with other marketing tech stack applications a plus, such as Google Analytics, VWO, Instapage, Engagio, Drift and GoToWebinar

• A desire to help build a best-in-class marketing technology stack for the Enterprise.

• A passion for systems, technology, and operations. You love solving complex problems.

• Ability to operate independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully.

• Excellent verbal communication skills and the ability to communicate with all levels within the organization in a collaborative way.

• Strong partner management skills, with the ability to create a trusting relationship with business partners.

• Always focused on doing what's right for the business. Have a willingness to take on the tough projects and challenges to support growth with a roll-up-your-sleeves attitude.

Benefits:

• Fully paid medical, vision, dental and life insurance for self (50% for families)

• Stock options

• Paid vacation

• Unlimited sick leave

• 401(k) plan

• Paid parental leave

• Uncapped growth potential

• Fully stocked kitchens

• Pup friendly office

• And many more perks...