About Artful

Artful is changing the way students around the world learn the arts. Through our online educational platform, students and teachers at schools can learn from over 200 world-renowned instructors and performers like tWitch from The Ellen Show, Tiler Peck from New York City Ballet, Broadway performers, and many more. Artful licenses our subscription-based platform to schools around the world to provide them with affordable access to world-renowned arts educators.

Artful is looking for a Marketing Manager to join our team in Los Angeles, CA. As part of the marketing team you will help Artful drive the growth of our online learning platforms by helping to execute the company’s marketing strategy. Here are some of the activities you will be responsible for:
 

• Managing multiple streams of marketing activity in a highly dynamic environment.

• Designing, building, and leading multi-channel marketing efforts by leveraging key channels such as digital advertising, video, social media, email, events, field activities, and more.

• Establishing KPIs for all programs and tracking performance to ensure marketing tactics are delivering expected business outcomes.

• Using analytics to optimize and grow channel performance.

• Managing insertion orders, invoices, and attribution inputs.

What you need to be successful:

At Artful we’re looking for driven, curious, passionate, and hard-working people who have a love for the arts. Here are the specific experiences, skills, and traits that we think will help you be successful in the Marketing Manager role.

Experience:

• 3-5 years’ experience in digital marketing; agency or comparable experience required (startup experience a plus)

• Bachelor’s degree in marketing, advertising or a related field

• Working with educational, content, and / or wellness companies

• Strong track record of data-driven success (experience using attribution models a plus)

• Professional copywriting experience (social media, digital ad copy, etc.)

• Proficient in Google Analytics, Google and Bing Ads

• Experience with B2B and B2C email marketing (Mailchimp experience a plus)

• Event marketing experience a plus

Skills & Traits:

• Strategic thinking and planning acumen

• Strong analytical, campaign execution, and project management skills

• Strong written and verbal communication

• Ability to work independently and in teams

• Drive to deliver excellent results

• Desire to learn, grow, and develop new skills and experiences

• Passion for the arts

• Entrepreneurial spirit

What's in it for you:

• Working with a great team—committed to achieving results and having fun

• Early employee at a venture-backed, LA-based startup company

• Opportunity to learn and grow with the company

• Competitive compensation

Artful is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your right to work

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Copyright © 2020. Artful