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Marketing Manager

| Greater LA Area

ForwardLine is a fast-growing fintech company dedicated to providing simple, fast, and affordable financing to America’s Main Street businesses. An innovator in the industry since 2003, we are currently implementing an aggressive national growth strategy.

This is a key position in the marketing department, reporting directly into the Chief Marketing Officer. The Marketing Manager will work on and manage projects across the key marketing channels as the department leverages data and insights to continue its fast pace of innovation and growth.

Responsibilities

Digital Marketing: 

  • Manage our Wordpress website leveraging data and analytics to drive optimized customer journeys
  • Manage PPC and Social campaigns making internal adjustments and managing 3rd party resources to drive conversion metrics
  • Drive the content strategy including the ability to generate content and manage copywriters to execute a robust, prioritized content strategy
  •  Report and review key digital analytics and be an active participant in formulating the digital initiatives to maximize growth for the company including the use of marketing automation tools
  • Communicate results and initiatives across the organization and be plugged into the feedback loop from sales
  •  <!--[endif]-->Assist with applying brand standards to internal and external creative pieces
  • Assist with vendor management for customer loyalty program 

Direct Mail:

  • Manage the daily, weekly and monthly activities with mail-houses, and third-party processor
  • Own the key actions for the weekly and monthly mail list load
  • Perform competitive analyses and make recommendations for next round of creative development
  • Project manage creative development, print quotes, and inventory management
  •  Process opt outs and return mail in a timely manner.

Skills & Qualifications

  • Strong analytical skills a must (Excel required, Access/SQL and/or BI tools desirable)
  • Demonstrated attention to detail and systematic approach to task performance
  • A self-starter and project manager
  • A ‘roll up sleeves’ get it done approach
  • Thrives in a fast pace environment
  • Experience with Wordpress websites, social display campaigns (Facebook and Instagram), PPC (Bing, Google Ads, AdRoll), and SEO
  • Experience with HTML, CSS and Adobe Creative Suite (specifically, Photoshop and InDesign)
  • 3+ years’ marketing experience
  • Strong organizational skills
  • Bachelor’s degree

Benefits

  • Health, dental, vision, 401k
  • Paid vacation and sick time
  • A dynamic, team-oriented office environment
  • Paid holidays and flexible work schedule
  • Rewards, recognition, company events, and other fun stuff

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

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Technology we use

  • Engineering
  • Sales & Marketing
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • WordpressCMS

Location

21700 Oxnard Boulevard , Woodland Hills, CA 91367

An Insider's view of ForwardLine Financial

What’s the vibe like in the office?

This is not a typical corporate office. The company focuses on finding the right live/work balance. They understand the importance of building relationships and the opportunity to grow. Yes we are here to work but they actually care about how we are doing and what they can do to make things better.

Christian

Funding Consultant

How do you collaborate with other teams in the company?

Being in Product means being cross functional and getting fully involved in processes.
It also means collaborating with other teams on initiatives: Providing context, setting expectations and getting everyone on the same page and all those are done via meetings, emails, skype, slack, Jira, Trello amongst many other tools.

Dani

Senior Product Manager

How has your career grown since starting at the company?

I have been given the opportunity to grow in my department in ways I never thought were possible. This has allowed me to become a bigger part in decision making processes, and get to work together with all departments across the company to ensure we are delivering the most customer-centric product possible.

Janae

Associate Underwriter

How do you empower your team to be more creative?

At ForwardLine we stress ownership and creativity of execution. That means we always start by setting clear goals - “success means X” - now go and get there however you think is best. This gives everybody clear guardrails and sense of purpose, empowers them with a sense of ownership, and activates their creative and innovative talents.

Andy

VP of BizOps

What makes someone successful on your team?

Teamwork is one of the five pillars of the company values. Every employee of ForwardLine has a crucial role to play in order for us to help our customers grow their businesses. Staying professional, knowing when to ask for help, being transparent, helping teammates in need, and following agile principles will help you succeed as a team member!

Steven

DevOps Engineer

What are ForwardLine Financial Perks + Benefits

Culture
Open door policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Promote from within
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