Marketing Manager

EZ Texting is looking for a motivated, results-driven Marketing Manager to drive revenue through timely and successful execution of marketing strategies and activities to support lead generation. The ideal candidate thrives in a data-driven environment and has a bias towards action, with outstanding organizational and communication skills and precise attention to detail.

Responsibilities:

•  Execute end-to-end multi-channel marketing campaigns and webinars to create marketing qualified leads, to drive sales opportunities and ultimately revenue
•  Partner with content and creative services to craft compelling messaging and build effective content marketing and content syndication campaigns that increase awareness, generate leads and drive conversion
•  Increase customer engagement across multiple channels
•  Maintain alignment with integrated marketing calendar to ensure campaigns are consistent with department and business objectives
•  Work cross-departmentally to ensure effective audience targeting, successful campaign launch and optimization, and accurate measurement of campaign performance
•  Create and maintain regular reporting on overall channel performance and individual campaign analytics
•  Research and make recommendations on new channels to drive leads across our core verticals

Qualifications:

•  3+ years of marketing experience
•  BA/BS preferred
•  B2B marketing experience a plus (fast-paced, startup tech environment)
•  Highly organized with excellent communication skills, both written and verbal
•  Strong individual contributor and self-starter
•  Highly collaborative
•  Proven ability to manage and optimize marketing campaigns
•  Proficient in Google Analytics
•  Understanding of direct marketing KPIs
•  Strong data analysis and reporting skills
•  Technology experience/awareness with Web analytics (Google Analytics ), CRM (Salesforce, HubSpot) Marketing Technology (Pardot, HubSpot), Webinar Platforms (GoToWebinar), Social Media (LinkedIn, Facebook, Instagram).