Marketing Manager

| Greater LA Area
Are you a talented marketing professional that an expert in website management, digital advertising, and content marketing? Are you a detail-oriented problem solver who thrives in identifying and defining marketing strategies for B2B software solutions? As Marketing Manager, you will join a small but dedicated and results-driven team looking to transform the enterprise point of sale market.
Reporting to the Director of Marketing, the Marketing Manager will be responsible for a wide variety of tasks to support the Marketing team. With a primary focus on managing Appetize digital presence, partnership marketing, and content marketing strategies, you must have strong organizational and attention to detail skills. 
Job Duties and Responsibilities:
  • Manage Appetize’s website, including migration of new site and day-to-day operations
  • Execute SEO strategies to optimize Appetize’s web results
  • Optimize end-to-end customer web experience and lead to customer conversion 
  • Develop, deploy and analyze comprehensive reporting for paid search and social campaigns
  • Search for new opportunities to grow Appetize’s digital presence (a la Capterra, G2 Crowd)
  • Create and develop a strategic Partner Marketing Strategy, including leading partner marketing calls, developing content materials, and assisting the Director of Partnerships. 
  • Co-manage Content Strategy, including creating, writing and designing new brochures, spec sheets, and product one sheets
  • Willingness and understanding that you will be asked to assist with other Marketing initiatives 
Required Knowledge, Skills and Abilities:
  • 2-3 years of B2B marketing experience, preferably at a software company
  • Ability to thrive in a fast-paced, start-up environment on a team of three total
  • Understanding that the role will involve wearing ‘many hats’
  • Strong written skills and ‘writing for SEO’ background 
  • Strong knowledge of Adobe InDesign, Adobe Illustrator, and Adobe Photoshop
  • Proficient in Google Analytics, Wordpress (or a comparable CMS), Salesforce.com, and Pardot (or comparable Marketing Automation like Marketo or Eloqua) 
  • Strong knowledge of digital marketing channels, including Google Adwords, Bing, LinkedIn and Facebook
  • Advanced Excel and analytics skills preferred

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • PHPLanguages
    • PythonLanguages
    • ReactLibraries
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • PardotEmail
    • SalesloftEmail

Location

6601 Center Drive West , Los Angeles, CA 90045

An Insider's view of Appetize

What’s the vibe like in the office?

I started at Appetize when it was (literally) in a garage as one of the first 10 employees. Even as the company nears 200 employees, it has never lost its startup charm. Everyone up the ladder is approachable and truly fun to be around – both inside and outside of work. It’s my first job where I don’t know how many hours are left in the day!

Mike

Operations Product Manager

What makes someone successful on your team?

Someone who will take initiative, ask questions, be excited about learning, and have innovative ideas while keeping company goals in mind. This does not come from putting in long hours, but from putting in meaningful and productive time to work on projects that are priorities not only for the short-term but the long-term success of the business.

Courtney

Controller

What are Appetize Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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