Senior Marketing Manager - Kids SVOD
MISSION:
It is your mission to create and execute a marketing program for a new Kids’ SVOD platform. You will manage a small team, agency partners and collaborate with other departments to execute the marketing program. It is your mission to ensure that campaigns are measurable and are tracked back to established marketing metrics. You will need to think creatively and strategically about a multi-channel marketing approach that will include organic and paid social media, micro influencers and partner organization channels.
OUTCOMES:
- Creation of the launch marketing plan including driving pre-launch demand
- Successful execution of the marketing plan based on campaign metrics: platform sign ups etc.
- Establish network of agency partners who align with campaign goals
- Manage agency partners against campaign metrics
- Creation of brand ambassador/micro influencer network
- Manage marketing budget and track KPIs
COMPETENCIES:
Priorities
- Passion for kids content
- Strategic planner
- Daily campaign management
- Analytical
- Creative
Technical
- Marketing reports
- Performance growth/marketing
- Major platform performance marketing exp: Facebook, Google, YouTube, Instagram.
- Hubspot
- Segment
- Slack, Google Apps, Trello and more.
- 5+ years of consumer marketing experience at a brand or agency (not B2B)
- Kids/family marketing experience for a consumer product a huge plus
- Entertainment consumer marketing or DTC marketing experience a plus
General
- Detail oriented
- Collaborative
- Problem solver
- Works quickly
The Kids SVOD (name TBD) is a product of TBN. We exist as a safe place for kids to watch curated content that is fun, educational, inspiring and grounded in Biblical values. For parents we are a brand that has safe and trusted content, that they will feel comfortable and confident for their children to consume. We are launching with new exclusive episodes of the VeggieTales backed by TBN a leading Christian media organization, we are building the leading kids platform for content that builds character. Join us in building the future of entertainment for kids!