Jackpocket gives lottery fans an easy, secure way to order lottery tickets from their phone.

Marketing Manager, CRM

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Employer Provided Salary: 100,000-120,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Jackpocket is the first mobile lottery app in the U.S. that offers players a secure way to order official state lottery tickets, such as Powerball, Mega Millions, and more, via their smartphones. We're creating a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.

Jackpocket is seeking a CRM Manager to own our retention and engagement marketing efforts across key touchpoints, including email, in-app, push, and SMS. You will develop CRM programs that delight, engage, and retain customers. The role will require deep knowledge of mobile marketing, segmentation, cohort analysis, marketing automation tools, and loyalty programs as well as a strategic and analytical mindset to consistently iterate on and optimize our lifecycle marketing efforts.


  • Own end-to-end execution and optimization of our user lifecycle journeys, including new user conversion, active user retention, and churn winback
  • Manage day-to-day efforts across email, in-app, push, and SMS
  • Leverage a deep understanding of our user base to create personalized messaging and content that improve customer engagement
  • Innovate creative promotions and giveaways that excite our users, while constantly seeking new ways to deliver targeted campaigns
  • Identify valuable opportunities to cross sell new products and increase average spend per user
  • Manage CRM KPIs, including deliverability, open rate, click rate, conversion rate, as well as specific business goals around individual campaigns
  • Partner with analytics to deploy insightful A/B tests, turning insights into actionable strategies
  • Perform post-campaign analysis and reporting, clearly presenting results to cross-functional teams and senior leadership


  • 5+ years of hands-on Mobile CRM and retention marketing experience at a fast paced growth company 
  • Experience with marketing automation or CRM tools (ideally Braze)
  • Expertise in mobile engagement marketing best practices and trigger-based lifecycle programs
  • Proven track record of developing and executing successful CRM programs
  • Strong editing and copywriting skills
  • Experience with A/B testing and optimization for conversion, engagement, and monetization
  • Strong analytical knowledge and experience with reporting, driving insights, and data-driven optimization

Why Jackpocket?

  • Medical insurance covered up to 100% by Jackpocket
  • Dental & vision insurance
  • 401(k) matching
  • Stock options
  • Commuter benefits and Citi Bike membership
  • Discounted gym membership
  • Flexible working hours
  • Autonomy and upward mobility

 The annual base compensation range for this role is $100,000 - $120,000

This is a full-time exempt position and is not eligible for overtime under FLSA requirements. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Jackpocket is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact [email protected].

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What are Jackpocket Perks + Benefits

Jackpocket Benefits Overview

Competitive salaries; health benefits up to 100% coverage; stock options; generous PTO; sick days, and holidays; 401K matching; flex work schedule & remote work options; commuter benefits; career growth and promotion from within; snack & meal perks; wellness benefits: Citi Bike, Headspace & Teladoc memberships to name a few!

Volunteer in local community
Partners with nonprofits
Jackpocket partners with Nonprofits like Foster Dogs NYC!
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Every other friday we provide catered lunch as part of our "Friday Wins" meeting.
Company-sponsored happy hours
Pet friendly
Professional Development
Job training & conferences
Jackpocketeers can take advantage of professional development opportunities like attending job-related conferences and seminars.
Lunch and learns
Promote from within
Online course subscriptions available
Paid industry certifications

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