Marketing Analytics Data Scientist
Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive and rapidly growing. Tinder’s Analytics Team is looking for a Data Scientist with expertise in Marketing.
The Marketing Analytics team takes ownership of the decisions being made from our data – we develop a deep understanding of both the business and its data and establish close working relationships with all teams - starting with Marketing but also including Product, Engineering, and Finance – so that we can provide recommendations and make proposals regarding prioritization of initiatives, product launches, A/B tests, and company performance.
As a Data Scientist in this role, you will be a partner to the Marketing team, you will be :
- Interpreting data and analyzing results using statistical techniques,
- Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality
- Acquiring data from primary or secondary data sources and maintaining databases
Additionally, you’ll be providing support for A/B test design and analysis as well as data-driven insights through ad-hoc analyses, presentations, and automated reports and dashboards. This role will require experience with SQL, data wrangling, statistics, and A/B testing as well as the ability to work in cross-functional teams to drive actionable insights. Experience with user growth and acquisition across consumer products is a plus.
Key Roles and Responsibilities:
- Find the “story” in the data and communicate insights and opportunities with executive and other internal teams
- Master and own the analytical understanding of customer behavior and business performance
- Analyze models to better understand the value and churn behavior of our users
- Perform ongoing ad-hoc analyses to evaluate the efficiency of our marketing spend, building reporting infrastructure, and assisting in making budgeting recommendations to optimize growth
- Integrate captured event data with other sources of customer data, such as surveys, ad publishers and app store data
- Support reporting and business intelligence needs of the entire Marketing team
Skills Required:
- 2+ years of relevant experience
- Ability to think objectively and interpret meaningful themes from quantitative and qualitative data
- Ability to build constructive and effective relationships with a broad and diverse group of business partners
- Ability to execute on complex analytics projects where you have to determine salient questions in a complex ecosystem and present action-oriented conclusions
- Proficiency with SQL requiredScripting skills, preferably in Python.
- Strong Python/NumPy/PANDAS skills a plusKnowledge of statistics, specifically experimental design and analysis
- Proficiency in Microsoft Excel and Microsoft PowerPointFamiliarity with common marketing KPIs, metrics, and growth experiments
As part of our team, you’ll enjoy:
· The hustle of a startup with the impact of a global business
· Tremendous opportunity to seek some of the industry’s most exciting problems
· Working with an outstanding team of creative, fun and highly motivated people
· Comprehensive health coverage, competitive salary, and 401(k) match
At Tinder, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Tinder is proud to be an equal opportunity workplace.