Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We’re looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It’s a mission that takes some serious smart, intense curiosity and determination to be the best.  Come be part of the team that’s powering play.

SUMMARY

Hulu’s seeking a Manager, Product Marketing who will improve and enrich the overall Hulu product experience for our customers. Our ideal candidate will be passionate about applying actionable insights and customer/market feedback so that we continue transforming the ways people discover and enjoy their Hulu experience.In this role, you’ll work side-by-side with Product Managers and Marketing to create and execute marketing plans to ensure successful launches and accelerated adoption of our products and features. You will serve as the glue between the Product/Design and Marketing functions, creating products that delight our customers and meet their needs. You will have a clear understanding of our customers - their values, needs and pain points - and be their voice at the table.

WHAT YOU’LL DO

• Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership.
• Partner with Marketing on driving cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives.
• Utilize marketing insights to better understand our customers and industry, including competitive information to drive appropriate messaging, sales support and competitive positioning.
• Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy
• Leverage data and insights to inform product enhancements and priorities. Write business requirements that express the need of our subscribers to our product team.
• Collaborate with Product, Design, Marketing and other key stakeholders to ensure the broader team is aligned toward a subscriber centric product experience.
• Collaborate with Product Management to refine the product value proposition and positioning.
• Increase the CSAT and NPS scores to increase Hulu’s position in the market.
• Establish KPIs for product launches and rollouts in alignment with product leads
• Understand market trends and competitors and develop marketing strategies to increase our market presence and penetration.

WHAT TO BRING

• 5-8 years of product marketing experience
• Strong leadership and management skills; proven success leading a high-performing cross-functional team
• Excellent people skills to collaborate with product management, sales, and other marketing teams.
• Experience working within agile product development environments
• Exceptional analytical skills; strong focus on ROI
• Entrepreneurial, creative, organized, self-motivated with attention to detail

NICE-TO-HAVES

• Engineer or MBA marketing background preferred
• Customer or sales-facing experience a plus.

*LI-JF1

Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.