Manager, Partnership Marketing

| El Segundo
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Machines that Move Us.
People who Inspire Us.
Stories that Drive Us.

Check us out: http://bit.ly/MotorTrendG


About Us

We are MotorTrend.
With a monthly reach of more than 131 million, MTG is the largest automotive media company in the world. With franchises including MotorTrend, Hot Rod, Automobile, Wheeler Dealers, Roadkill, Best Driver’s Car, and dozens of other world-class brands, we are reimagining storytelling around mobility. Our portfolio brings together Discovery’s #1 TV network for automotive super fans, with our vast automotive digital platform that includes direct-to-consumer products, websites, apps, connected TVs, social, and live events.


Our People

The people who work at MotorTrend embody the passion of our content, and wake up every day intent on embracing, entertaining, and empowering the motoring world.


The Role

Job Summary & Responsibilities:

The Manager, Partnership Marketing (full-time, salaried, regular) will develop, plan, and execute the platform and B2B partnership marketing strategies for MotorTrend’s streaming video service and digital businesses. The candidate must be passionate about mobile marketing and the publishing ecosystem and growing business through platform and partnership strategies and optimization. The Manager, Partnership Marketing will be a highly collaborative, global-minded, data driven self-starter able to work in a fast-paced environment.


As Manager, Partnership Marketing, the ideal candidate has the ability to tune into the market landscape, process consumer insights, identify data-driven trends to inform marketing strategy and execution for partnership programs, then effectively work with external stakeholders and cross-functional teams to implement and drive results. The Manager, Partnership Marketing will work closely with the Product Development Team, Mobile Platform Distribution Partners, High-Profile External Business Partners, Key Partners within MotorTrend and Discovery, Inc., colleagues on the Marketing Team, Global Partners, and Executive Stakeholders to define, launch, test, measure, and optimize all marketing efforts for partnership programs.


The Manager, Partnership Marketing is expected to possess a wide set of skills including extensive experience working with platform partners (mobile, connected devices, etc.), partner campaign strategy and execution, consumer journey, creative direction, rigorous analysis, identification of opportunities for optimization, application and management of optimizations, frequent and excellent communication, collaboration with others throughout the organization, and ongoing self-education, all accomplished with a highly productive work ethic, supporting demeanor, and the highest levels of professionalism.


Essential duties and responsibilities include but not limited to:

  • Support the VP, Digital Distribution & Partnerships in the planning and execution of marketing plans for campaigns, strategic partnership programs and promotions focused on acquiring subscribers for the MotorTrend streaming service as well as other MotorTrend Group business initiatives.
  • Educate, excite and drive interest for marketing campaigns and initiatives with key partners through compelling presentations and pitches to secure customized partnership promotional opportunities that drive conversions.
  • Cultivate strong relationships with and act as marketing point of contact for platform partners (Apple, Google, Amazon, Roku, etc.) to build early and sustained excitement for content launches and marketing campaigns to develop volume-driving promotional reach with meaningful programs and placements.
  • Work with Product Team and overall Marketing group in the creation and optimization of new conversion funnels, landing pages, and consumer marketing-related products to help grow subscriber base.
  • Own the management and execution of assigned partner campaigns and programs in conjunction with PR, Integrated Marketing, Social Media and cross-functional teams including planning, developing decks and briefs, managing creative development and delivery, tracking, reporting, and analysis.
  • Partner with creative teams and agencies as needed to produce best-in-class marketing materials and advertising creative for partner programs which may include marketing plans and presentations, trailers and video assets, digital and social ads, content marketing pieces, linear spots, event activations, and print ads.
  • Analyze performance of partnership strategies and make data-driven optimizations to maximize results of programs.
  • Provide partnership marketing guidance rooted in consumer and competitive insights to inform content and the product development process.
  • Travel to attend and/or pitch at partner presentations and meetings and build relationships with key partners and contacts

 

Supervisory Responsibility:

  • This position will not include supervising employees

Education/Experience:

  • Bachelor’s Degree in relevant area – marketing, communications, business
  • MBA preferred
  • Minimum 5+ years of digital marketing, partnership marketing, mobile marketing, and/or SVOD marketing experience preferably including brand management, product marketing, and acquisition experience.
  • Experience marketing mobile titles and subscription services, preferably in entertainment.
  • Experience working with platform partners (Apple, Google, Amazon, Roku) including established contacts and relationships.
  • Experience working with established brands, ideally in entertainment and/or automotive.
  • Significant experience, proficiency in, and passion for digital media, social media, mobile apps, and connected devices.

Knowledge, Skills, & Abilities:

  • Possess strong people skills: this includes positive leadership abilities, collaboration, patience and tact
  • Personality suited to handle responsibility, leadership and deadlines under pressure
  • Strong analytical skills
  • The ability to be a team player with the confidence to take the lead and guide others when necessary with a proactive attitude, and ability to effectively work independently and remotely as well as in a team environment.
  • Solid understanding of customer path to purchase, and direct marketing KPIs, such as CPI, CPA and LTV
  • Ability to implement strategic partnership marketing as well as daily marketing execution and optimization
  • Passionate about mobile gaming, apps and the mobile industry, specifically entertainment, automotive or sports
  • Extensive experience with iOS and Android app partnership marketing
  • Significant experience, proficiency in, and passion for digital media, social media, mobile apps, and connected devices
  • Proven track record in creating and delivering successful and results-driven partnership marketing campaigns (most immediately but not limited to store merchandising and featuring on partner platforms, digital marketing channels, e.g., mobile on-device advertising, special offers and promotions, SEM, social media, email campaigns)
  • Ability to effectively communicate and “sell” strategies to high-priority partners
  • Highly detailed and organized
  • Excellent communications (oral and written) skills
  • Strong problem-solving/troubleshooting skills
  • Strong technical aptitude and quick learning ability
  • Exceptional time management skills, including the ability to handle multiple projects with changing priorities

Physical Requirements:

  • The ability to sit for prolonged period of time and view computer screen.

Equipment/Software Used:

  • Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
  • Photoshop
  • Tableau
  • Adobe/Omniture
  • Slack
  • Google Developers Console and Apple App Store Connect
  • Asana

Work Environment:

  • Work is performed in an office environment that is well lit and ventilated.

NOTE: This position description reflects management’s assignment of essential functions; it does not prescribe or restrict any other tasks that may be assigned.



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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • MongoDBDatabases

Location

Conveniently located off i-405, near LAX, Douglas Metro Green Line Station & the beach! Many walkable restaurant, café, drink, grocery & shop options.

An Insider's view of MotorTrend Group

What are some social events your company does?

We work hard and love to celebrate our diligence. We host wellness classes, caterings, have arcade machines and give back in our community. We go to Dodger's Stadium, K1 Speed, host movie nights, and get free access to MTG events. Summer time is the best time at MotorTrend! We have KidsDay, ice cream bars, pizza parties and end with a company BBQ.

Stephanie Rios

Human Resources Generalist

How do you collaborate with other teams in the company?

The essence of Motortrend’s culture lies in delivering value through teamwork & collaboration. We integrated Motortrend's platforms with a sophisticated backend platform called SONIC. The teams "Swarmed" together to solve complex problems as one. Open comms, approachable leaders & an “all hands on deck” attitude are the backbone to our success.

Uma Rao

Sr. Technical Program Manager

What is your vision for the company?

Every day our team wakes up ready to Embrace Entertain & Empower a motoring world. Embracing the Car-Nivore in all of us. Entertaining our 110 MM digital fans with addictive storytelling & experiences. Empowering MotorTrend families with over 70 yrs of street cred. MotorTrend is building a billion-dollar car company without building a single car.

Alex Wellen

President

What's something quirky about your company?

As an auto enthusiast, working at MotorTrend is the realization of a dream. Each day brings something new, from million dollar Pagani's to LowRiders & HotRods rolling into our office. MotorTrend is on the cutting edge of technology implementation and we are diving the way consumers now consume content via their mobile device and television apps.

Thomas Rosquin

SEO Manager

What are MotorTrend Group Perks + Benefits

MotorTrend Group Benefits Overview

We offer comprehensive health benefits for you and your family.

Culture
Volunteer in local community
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Mentorship program
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