Manager, Paid Search & Social

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Summary:

Do you thrive in a job with variety and challenge which combines talent management with campaign planning and execution?

The Manager, Search & Social position is a 3-pronged role. You will be accountable for the day-to-day management of a client's paid search and paid social marketing initiatives, managing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s). You will have all the star qualities of a Senior Associate but work more autonomously – usually reporting directly to an Associate Director or Director. You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.

Responsibilities:

  • You'll lead the day-to-day supervision of client paid search and paid social programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
  • Develop positive relationships with search engine and social media community, vendors and Directors for optimal service levels and results
  • Understand the client's product, marketing objectives and digital goals, presenting to clients on regular basis
  • This is a management role, so you'll perform as a leader with minimal supervision
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
  • Stay on top of the latest updates regarding tools and User Interfaces across the search and social landscape.
  • Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
  • Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
  • Build, or assist in crafting, POVs, standard methodologies, and key process documentation
  • Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated campaigns
  • Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.


Qualifications:

  • You'll join us because you have gained a minimum of 3 years of paid search and paid social campaign management experience
  • You'll have gained essential experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor), and Social Media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
  • Bid Management tools (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
  • Experience meeting with and delighting clients is essential
  • Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
  • Enjoy working in a dynamic and collaborative environment


ABOUT WAVEMAKER:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients' business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP's global media investment management company. 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.    

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Location

Playa Vista is conveniently located between Marina Del Rey and Culver City. Lush greenery, hammocks and a range of food trucks for lunch or a snack.

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