Manager Growth Marketing - Digital Media & Search

| Greater LA Area
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About sweetgreen:

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. 

Summary

Over the past 10+ years sweetgreen has created a strong brand and has been on a growth trajectory primarily through WOM, earned media and above all –unparalleled customer experience and craveable fresh food. In order to accelerate that growth, we're looking to significantly expand paid advertising to further drive customer acquisition and digital sales. Sweetgreen was one of the first in its fast casual space to create digital online ordering and a high quality app. At digital sales close to 50%, customers value convenience of getting their favorite salads anywhere they want. 

The ideal candidate should be passionate about the brand, knowledgeable about our consumer, experienced with cutting edge marketing techniques & media channels and must have the ability to connect these dots to drive strong results. 

They will focus on developing strategies and execution of evergreen programs for customer acquisition and active audience growth. This includes initial planning, monitoring and optimization. Should work alongside other planned larger campaign moments that are optimized towards brand awareness. We are looking for proactive ownership and a driver of growth.

Working closely with the media agency, the manager in this role will act as a subject matter expert on our Digital Media products and lead relationships with marketing, programming, and tech teams to enable their use of our marketing technology to maximize audience growth, engagement, and monetization.

Responsibilities

  • Daily planning, monitoring and optimizing campaigns for effective audience growth results
  • Growing sg SEO/SEM and building digital attribution to maturity 
  • Specifically, focus on supporting seasonal and new restaurant launches
  • Developing a deep understanding of core customers and channel behavior to develop segmentation, targeting and communication plans
  • Owning (monitor, report on, drive opportunities from) Digital Media customer KPIs & program performance to maximize the effectiveness of cross-channel programs
  • Evaluating, onboarding and integrating new vendors and technology to optimize and increase the effectiveness of programs

Key Skills

  • Candidates should have 7+ years of years of hands-on digital experience driving customer acquisition with campaigns across paid search, display and paid social media.
  • Strong analytical skills for robust decision making. Deep thinker in audience segmentation and performance metrics 
  • Demonstrated track record in growth experimentation and funnel optimization. Hand on experience in setting up and running digital campaigns on large platforms
  • Hands on experience with digital attribution models - Experience with web analytics, implementing tracking and conversion pixels and from all major social ad platforms and integrating with internal tools to track down-funnel metrics.
  • Effective and proven time Management/Multi-tasking. 
  • Top notch project management skills - managing multiple projects, budget, internal stakeholders and external partners.
  • The ideal candidate is a self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is motivated by success.
  • Ability to work Collaboratively in a Team Setting: good relationship skills; be a good listener; respect the expertise of others, and have the ability to motivate and generate effective action from all levels of the organization.
  • Live by sweetgreen mission and values.  

What you'll get:

  • Competitive pay + bonus plan granted based on performance 
  • Health, dental + vision insurance
  • Flexible PTO, because we respect the need for work/life harmony
  • An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
  • To live the sweetlife and celebrate your passion + purpose
  • A collaborative family of people who live our core values and have your back
  • A clear career path with opportunities for development, both personally and professionally
  • Free sweetgreen swag
  • Complimentary sweetgreen

Come join the sweetlife!

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • GrailsLanguages
    • GraphQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks

Location

Our office is positioned in the centerpiece for LA's newest creative generation, PLATFORM and directly across the street from the Metro Station.

What are sweetgreen Perks + Benefits

sweetgreen Benefits Overview

sweetgreen is committed to offering a benefit package with flexibility and options to help you live your sweetlife. Our suite of benefits includes the core options of medical, dental, and vision as well as other voluntary benefit options to help you create the benefit package that best meets the needs of you and your family.

We believe that our employees are the most important ingredients in our restaurants and aim to support you throughout your journey at sweetgreen. FAMILY FUND

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 5 months of parental leave for the primary caretaker. We believe in fully supporting new parents.
Flexible Work Schedule
sweetgreen provides employees with a flexible work schedule that includes flexible start and end times. Do what you love on *and* off the clock.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees Give back with 5 paid volunteering hours per year.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Sweetgreen has partnered with Classpass to offer a different kind of gym membership. All benefits-eligible employees receive a subsidy per month to use towards your membership.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
sweetgreen hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

FAMILY FUND

The family fund provides emergency financial aid to employees experiencing financial hardship caused by catastrophic events outside of your control, like a natural disaster or life altering personal crisis.

Every person in the sweetgreen family can elect to donate part of their paycheck to the family fund pool of money. This is the money that will be distributed to individuals who apply for funds that will help them cope with an unfortunate situation.

With your continued support, we can truly make an impact in the lives of our sweetgreen family members who are experiencing hardship.

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