Objectives of the Role:

The Ad Operations Manager oversees and manages the day-to-day activities of the trafficking team. This person works collaboratively with internal departments, as well as work cross-functionally with peers, other media disciplines, and account leadership.

Business Responsibilities:

• Ensure the proper set-up and execution of all digital ad campaigns.

• Establish and document Ad Operations processes and best practices.

• Provide guidance to Associates and Analysts on best practices for creative QA, tag creation (creative and conversion), and tracking + reporting.

• Help Ad Operations team manage workload and provide support to clients and media teams for all issues related to ad serving.

• Identify and participate in industry training and best practices development initiatives.

• Consult with clients, media teams, publishers, and vendor regarding advertising solutions based on comprehensive knowledge of clients' marketing objectives.

• Other responsibilities as assigned.

People Responsibilities:

• Provide timely feedback and performance evaluation to team members.

• Mentor/manage staff, workflow, and resourcing needs.

• Primary contact for team issues and problem escalations.

• Provide guidance to team members and nurture/promote collaborative team environment.

• Build positive relationships with internal and external teams and be a good role model for junior staff members.

• Strong written and verbal communication skills, and the ability to communicate effectively at all levels.

Skills and Behaviours:

• Solid understanding of agency side digital advertising process and workflow.

• Extensive experience with advertiser ad serving platforms: Campaign Manager, Sizmek, etc.

• Good understanding of publisher side ad serving platforms.

• In depth knowledge of rich media ad formats, technologies, and vendors.

• Extensive experience with HTML and JavaScript.

• Solid understanding of campaign measurement metrics associated with online advertising, including conversion tracking.

• Comprehensive understanding of online campaign measurement and methodologies

• Knowledge of data collection and site analytics platforms.

• Strong campaign management and troubleshooting skills.

• Knowledgeable of digital advertising best practices and current industry developments.

• Possess advanced analytical skillset with strong Microsoft Excel skills

• Exceptional written and verbal communication skills

• Highly organized, extremely detail-oriented, and able to prioritize workload in a fast-paced, deadline-driven environment

Qualifications and other relevant information:

• Bachelor's Degree preferred

• 4+ years relevant experience desired

EOE/M/F/D/V

Key Competencies:

• Seeks to understand more about client business

• Aware of the competitive landscape and begins to form opinions on how to turn intelligence into opportunities

• Enjoys a challenge and is open to change; consults others for advice and direction when facing challenges in order to solve problems independently

• Suggests and begins to apply ideas in the development of alternative solutions

• Understands the importance of prioritizing tasks; manages own time effectively, keeping relevant stakeholders informed; is efficient with time and delivers on set objectives

• Maintains clear and honest communication with team to ensure agreed outcomes

• Welcomes the involvement of others and readily shares own experience and expertise; seeks out new learning experiences

• Establishes constructive and collaborative relationships with team; demonstrates ability to get things done through appropriate channels in a timely manner

• Understands the culture and values of the business and is able to communicate to others; able to defuse potential conflict

• Potentially recognizes sensitive or controversial situations and plans how best to achieve a positive outcome

• Shows sensitivity and respect for others feeling, cultures, and beliefs; shows a genuine interest in the lives of others

• Establishes strong and positive relationships with both internal and external colleagues

• Understand and begins to demonstrate an ability to sell ideas to achieve positive results

• Is open and approachable to others; shares thoughts about own strengths and limitations; has the patience to hear people out

• Is able to learn from others to improve personal development; encourages the best in others

• Remains calm and adopts a questioning approach to clarify or more carefully understand an issue

• Demonstrates courage to speak up and seek advice; is widely trusted and is seen as a truthful individual; keeps confidence and admits mistakes