Lifecycle Marketing Specialist

Overview:

As a Lifecycle Marketing Specialist, you will coordinate and help execute our lifecycle marketing strategy, end-to-end, including organizing, building and managing various email, push and in-app campaigns. You will collaborate across Marketing, Content, Product, and other departments to create, launch, and monitor the performance of all our campaigns.

The impact you'll make:

• Partner with stakeholders on the coordination and execution of our lifecycle programs
• Own and manage lifecycle campaigns from ideation to execution and analysis
• Help identify and segment audiences, improving targeting and personalization, and minimizing user churn.
• Create, improve and optimize consistent user experience across web, iOS and Android
• Analyze and report on campaign performance and suggest improvements
• Ensure we follow industry policies and best practices

What you've accomplished:

• 2+ years of email marketing experience, with a track record of high performance
• Experience working with HTML and CSS
• Professional experience making data-driven recommendations and decisions
• Experience building and executing creative assets and marketing content
• Knowledge of email best practices 
• Experience with Photoshop
• Strong writing skills with a passion for high-quality, effective, to-the-point copy
• Detail- and execution-oriented and a strong communicator and collaborator
• BA/BS degree or equivalent practical experience

Bonus points: 

• Experience with ESPs and marketing automation tools
• Familiarity with webhooks and APIs
• Experience with templating languages like Liquid or Handlebars.js
• Strong organizational, analytical and problem-solving skills
• Strong project management skills and ability to work effectively in fast-paced, fluid, highly cross-functional environment

Our Benefits:

• 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
  • HMO (California residents only) and PPO option offered through United Healthcare
• Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
• 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
• 3 weeks PTO (accrued) and 5 sick days (immediate)
• Supplemental, voluntary benefits
  • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
  • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year 
  • Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
  • Voluntary Life Insurance
  • Critical Illness
  • Accident Insurance
  • Short- and long-term disability
  • Pet Insurance
• Paid parental leave
• During current work-from-home:
  •  Reimbursements for home office setup and monthly WiFi

Our Culture:

• 11 company-paid holidays
• Catered lunch and snacks provided while working in the office
  • Snack boxes sent straight to your door during work-from-home
• Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
• Monthly virtual happy hours
• Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

About Weedmaps:

Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, and Toronto.

So what are you waiting for? Join the Weedmaps family!