Tala helps the global emerging middle-class use, protect, and grow their money.
Santa Monica, CA

Lifecycle Marketing Manager (Mobile-Focused)

| Santa Monica

The Role

We’re looking for a passionate, hands-on marketer who is interested in solving one of the world's largest problems, financial inclusion. Our team is doing cutting-edge work in data science and machine learning, using unique data to give people in emerging markets access to credit — something they’ve never had before. This helps us realize the vision of unlocking financial access, choice, and control for underserved people globally. 

Our customer base is entirely mobile, and the Lifecycle Marketing Manager will be a key part of launching new products and refining our engagement strategy across all markets (Kenya, Philippines, Mexico, India). Ideal candidates will be creative problem solvers who are curious about what makes people tick and have a strong desire to help our customers expand their financial horizons. They will have a strong understanding of the nuances of different forms of communication, and experience driving large-scale product launches, A/B tests, and retention programs.

What You'll Own:

  • Develop and test targeted messaging and value propositions for new and existing features focused on driving customer engagement, loyalty, and advocacy 
  • Partner with product and in-country growth teams to pilot and scale successful experiments 
  • Increase speed of testing iterations and strength of findings
  • Own end-to-end management of campaigns, including content, production, testing, setup, deployment, monitoring, analysis, and presentation of results
  • Champion product related changes relevant to engagement & retention objectives
  • Intellectual rigor and curiosity, ability to process and synthesize data

What You'll Bring to the Table:

  • 3+ years of relevant experience with mobile B2C product and lifecycle marketing campaigns (push notification, SMS, in-app messages)
  • Strong analytical approach to funnel activation metrics, campaign performance, and optimization
  • Highly proficient in mobile marketing platforms (e.g. Braze, UrbanAirship, Iterable)
  • Highly proficient with data analysis tools (e.g. Amplitude, Looker, Tableau)
  • Hands-on experience scoping and running A/B and multivariate tests
  • Careful attention to detail
  • Ability to write and edit effective short form copy (primarily push notifications and SMS messages)
  • Work with humility, empathy, and a service-oriented attitude of “Customer First”
  • Coding experience is a plus (HTML, CSS, JavaScript preferred)

We strongly believe that inclusion fosters innovation and we’re proud to have a diverse team with a wide variety of backgrounds and experiences. We focus on hiring talented people regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Tala:

Tala is the leading mobile technology and data science company committed to financial inclusion globally. Millions of people have borrowed through Tala's smartphone app, which provides instant, personalized credit to underserved customers in East Africa, Southeast Asia, and Latin America. Tala is backed by leading venture and impact investors including PayPal, Revolution Growth, IVP, and Lowercase Capital. Tala is headquartered in Santa Monica with additional offices in Nairobi, Manila, Dar Es Salaam, Mexico City, and Bangalore.

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Where we are

1633 26th St, Santa Monica, CA 90404

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ParseLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • PlayFrameworks
    • SpringFrameworks
    • ApexFrameworks
    • CassandraDatabases
    • Maria DBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • DynamoDBDatabases
    • S3Databases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SendGridEmail

What are Tala Perks + Benefits

Tala Benefits Overview

International Travel - Want to try nyama choma in Kenya, or halo halo in the Philippines, while seeing your work in action? With offices in Mexico City, Dar es Salaam, Nairobi, Manila and Bangalore, Tala offers Santa Monica-based team members frequent opportunities to travel to our markets to get to know our customers and local team members.

Medical Coverage & Wellness - We believe in people, and empowering each Talazen to be their whole self. With that comes wellness! Tala offers full coverage for health, dental and vision insurance for our team members and their families. We also celebrate wellness days, with opportunities for free massages in the office, and healthy snacks and treats always available onsite. Join one of our intramural sports teams or the running club, and make space for self-care by taking advantage of unlimited PTO and work from home days.

Volunteer in Local Community
Eat Lunch Together
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Pair Programming
Open Office Floor Plan
Highly Diverse Management Team
Diversity Manifesto
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Shuffle Board.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Promote from Within

Additional Perks + Benefits

Professional development opportunities – from conferences and online classes to weekly lunch & learns. Company-sponsored health and wellness activities, including local sports leagues and at-work massages! Gender-neutral paid parental leave for 12 weeks.

Jobs at Tala

All Jobs
All Jobs
Data + Analytics
Dev + Engineer
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Strategy Analyst

Santa Monica
1 day ago
Empower squads to measure progress towards Tala’s performance goals: Assess whether strategic initiatives are in line with the company’s standards and objectives and stakeholders are aligned. Expedite decision making through analytical frameworks: Develop analytical frameworks to support squads in business decision-making (build business case frameworks and ensure initiatives are positive ROI) help in answering tactical business questions without over-analyzing to get to consensus. Bridge the gap between data and business teams: Identify where we can leverage data and technical expertise (such as Business Intelligence and Data Science) to solve non-technical business problems, and lead the operationalization of the tools they develop. Establish baseline metrics from key projects, apply methods to anticipate and evaluate A/B test results. Improve data capture for analytics needs, including front end tracking requirements, and coordinate basic ETL and aggregate table development with the Business Intelligence Team. Support ad-hoc data and analytical needs of our country and product squads that fall outside the credit team’s mandate. 

Lifecycle Marketing Manager (Mobile-Focused)

Santa Monica
2 days ago
Our customer base is entirely mobile, and the Lifecycle Marketing Manager will be a key part of launching new products and refining our engagement strategy across all markets (Kenya, Philippines, Mexico, India). Ideal candidates will be creative problem solvers who are curious about what makes people tick and have a strong desire to help our customers expand their financial horizons. They will have a strong understanding of the nuances of different forms of communication, and experience driving large-scale product launches, A/B tests, and retention programs.

Staff Accountant

Santa Monica
3 days ago
Assist with all aspects of Tala’s US accounting function - including, but is not limited to: the company's consolidated financial statements, general ledger, portfolio accounting, accounts payable, reconciliation of balance sheet accounts, budgeting, tax compliance, and various special analyses or projects. Build and maintain adequate and effective processes to improve the close and reporting cycles to ensure timely and accurate reporting. Responsible for handling incoming invoices, obtaining necessary approvals, and facilitating payments to vendors.  Adhere to corporate policies and procedures such as invoice processing, cash management, and expense policies. Ad Hoc projects as they arise, we are a start-up after all!

Senior Credit Analyst

Santa Monica
5 days ago
We’re looking for a Senior Credit Analyst to help manage credit risk across each of our markets, with a focus on enhancing our relationship with existing customers. In this role, you will analyze data to identify opportunities to optimize our loan product across dimensions including limit, price, term and collections strategy and make recommendations for change. You will also have the opportunity to influence new product development. You will report to a Senior Credit and Risk Manager, and collaborate closely with partner teams including growth, data, collections, and engineering. 

Senior SDET

Santa Monica
1 week ago
Expand backend automation coverage to all our microservices and integrate it into regression and release process. Deliver framework for performance testing to be used on-demand and as part of regular testing. Deliver tools to help test integration with 3rd party services (Payment Rails, SMS/Email, KYC (know your customer), Analytics, etc.). Integrate automated tests execution into the software development process. Support and collaborate with cross-functional teams (Product, Data, Credit, and Business Development) in identifying automation areas to further increase the quality of our product. Maintain, review, propose and implement improvements to existing frameworks, tools and processes.

Finance Manager

Santa Monica
1 week ago
We are looking for a Finance Manager that is passionate about developing a deep understanding of the business and using data to drive insightful decision-making. This role will lead financial planning and business forecasting across a global organization, as well as partner across departments to drive key business initiatives.

Director, Global People Operations

Santa Monica
3 weeks ago
The Director of Global People Operations will be a member of Tala’s People leadership team and will report directly to the Chief People Officer, and serve as a trusted thought partner to team leaders across the company and around the world. The Tala People team co-creates an environment where teams unlock their infinite potential to accelerate Tala’s global impact.