About Route

Route is helping people discover and celebrate the world's brands through a completely reimagined e-commerce marketplace that directly connects and empowers both consumers and brands.

Route’s unique platform takes a holistic approach to online shopping, rethinking the consumer experience from discovery to delivery via the Route app, while offering a suite of features that provides merchants the tools necessary to enhance the overlooked post-purchase experience. Since launching in 2018, Route has built a network of over 1.5 million app users and 7,000 merchants. The company has offices in Lehi, UT and Los Angeles, CA. For more information go to www.route.com  

About the role

As the Lifecycle Marketing Manager, Growth you will own Route’s consumer post purchase experience for our protection and resolution products. You will create personalized, highly converting journeys that enable consumers to have delightful shopping experiences. You will be challenged to think outside of the box and work with best in class technology that will enable you to execute big ideas. You will partner cross functionally across the org to design, optimize and deploy high converting consumer experiences over owned channels such as email, push and SMS. The ideal candidate will have extensive experience in managing email/push marketing programs with a keen eye for detail and delivering clear and concise messages that drive engagement and revenue growth. 

Responsibilities

• Develop a best-in-class lifecycle marketing strategy and roadmap to personalize tactics across audience segments
• Partner closely with key stakeholders across Marketing, Product, Engineering and Design to develop and execute programs that nurture prospects through the consumer journey and provide delightful shopping experiences. 
• Constantly measure and report campaign performance, rigorously A/B test, and optimize our communications across channels. 
• Build and leverage data to monitor and inform optimization opportunities within the experience while driving activation and engagement.
• Identify new email marketing trends, implement best practices and build processes to enable continuous experimentation and iteration 
• Own the day-to-day execution of email programs including writing, building, scheduling, testing and reporting
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM laws
• Serve as a key partner to the broader business by understanding the needs of our merchant partners and the consumers who purchase with them. 

Who you are 

• BA/BS degree or equivalent practical experience
• 3+ years of experience using marketing automation tools such as Braze and Marketo and/or CRM platforms 
• Experience working with designers and engineers, on providing direction and requirements to execute your vision
• A self-starting attitude, ready to embrace opportunities to make an impact autonomously with good organization agility to work effectively across functions.
• A track-record of demonstrable business results through testing and deploying effective marketing campaigns across different channels.
• Goal oriented with the ability to move quickly and easily between high level strategy and rolling up sleeves for execution
• Ability to thrive in a fast-paced, start-up environment.
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
• Strong working knowledge of HTML and CSS
• Experience with e-commerce is a plus.

Benefits

Route offers an array of benefits including generous salaries, stock options, 100% healthcare coverage, and an unlimited PTO policy.

Route is an Equal Opportunity Employer. We embrace diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.