Come join our nest and soar with the Hawke family! We are looking for a Lifecycle Marketing Campaign Manager who eats, breathes and dreams digital marketing, and thinks e-commerce is incredibly cool.

You Will Be

• Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
• Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries.
• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
• Develop the email creative approach, brief clients on creation & production
• Launch and QA new email campaigns on varying email service providers
• Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
• Reporting, track and analyze weekly & monthly email KPI’s

You Must Have

• 1-2 years of email marketing or lifecycle marketing experience
• Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
• Strategic thinking, prioritization skills and troubleshooting are in your DNA
• Firm understanding of digital marketing principles, specifically email marketing best practices
• Excellent written and verbal communication skills - comfortable with daily video conferencing calls
• SMS knowledge a plus
• Ability to work independently
• Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
• Experience in Photoshop, copywriting, HTML is a plus
• Broad understanding of email service providers, fluency in at least 1 preferred
• Most used include: Mailchimp and Klaviyo
• Bonus points for any CRM or Enterprise platform knowledge
• Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
• Experience with or understanding of web analytics (Google Analytics, Omniture or similar)