Who we are

HopSkipDrive is a mission-driven company that makes life easier for busy families by getting kids where they need to go safely and dependably. We match families with highly-vetted CareDrivers, who have a minimum of 5 years of childcare experience and must pass a mom-approved, rigorous 15-point certification process, which includes extensive background checks, fingerprinting, DMV checks, driver training, and meeting every single driver in person.

We were founded by 3 working moms who have 8 kids among them and developed HopSkipDrive as a solution to their own problems getting kids where they needed to go. We are a VC-backed company with investment and involvement from nearly every major LA investor including Upfront Ventures, Greycroft and Pritzker, with more than $20M in funding.

We are based in Downtown LA. Our mission, our enormous market potential, our team and the technology challenges we are solving make HopSkipDrive one of LA’s hottest startups and an all-around awesome place to work.

Who you are

We want A+ players who are looking for a challenging and rewarding experience. We are defining a new category in an incredibly fast-moving market. This is not a lifestyle job. This will be the hardest, most demanding, most exhilarating job you will ever have. It will also be the most rewarding.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

We are seeking an experienced Lifecycle Marketing Manager to own strategy and execution of all marketing efforts to our existing database of leads and active customers in order to increase conversion rates, improve CLTV, and reduce churn. The manager will analyze data and develop strategies to maximize the conversion and lifetime value of customers. You will work very closely with our Acquisition Marketing Manager and report directly to the VP of Growth.

What you'll do

• Own the entire consumer lifecycle starting from sign-up to repeat usage to driving referrals and rewards for loyal customers
• Create and implement customer lifecycle strategies based on data-analysis  
• Leverage omni-channel marketing automation tools to build nurture campaigns, transactional and promotional campaigns to stay top of mind, increase engagement and drive ride bookings  
• Working with rest of the marketing team, build and own editorial calendar
• Manage creation and execution of email marketing, push notification and in-app messaging to deliver against marketing KPI’s and drive business goals
• Own and optimize key traffic metrics including CTR, open rates, conversion rates, incremental revenue lift, engagement and retention
• Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists
• Working with Business Intelligence team on larger projects and independently when necessary, analyze performance and provide weekly reporting for executive team and department meetings
• Develop effective segmentation grouping and testing strategies to continuously optimize results.

Who you are

• An A+ player who seeks a challenging and rewarding career
• Self-starter with ability to thrive under pressure in a fast-paced environment; start-up experience a big PLUS
• At least 5 years in digital marketing with a minimum 2 year demonstrated success in CRM or email marketing from concept to completion
• Proven track record in developing retention, CRM and lifecycle marketing strategies founded on data analysis and consumer insights
• Data-driven decision mentality and sound business judgment through deep analytical thinking
• Results-driven marketer with exceptional knowledge around metrics, specifically A/B testing, KPI tracking and ROI analysis
• Expertise in marketing automation platforms including Marketo, HubSpot, LeanPlum or similar required; consumer segmentation experience a plus
• Bachelor’s degree required

What you will get

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.