Influencer Marketing Manager

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Ring is looking for an Influencer Marketing Manager to own and drive our paid and earned influencer marketing programs. This role will be focused on managing our relationships with Podcast, Audio, YouTube and Instagram influencers. In this role, you will be responsible for leading media buying and strategy while developing a cohesive messaging approach across our portfolio of home security products. 

Responsibilities

  • Lead the development and execution of cross product marketing strategies across all influencer mediums
  • Manage relationships with influencer agencies and third-party partners
  • Manage all campaign elements from ideation to execution to reporting 
  • Partner with content strategy, brand, mass media and marketing analytics teams to craft influencer marketing strategies and tactics 
  • Analyze and report on the effectiveness of influencer marketing program on an ongoing basis to senior stakeholders within the Ring organization.
  • Determine appropriate KPIs and effectively manage budgets to meet and exceed campaign expectations 

Basic Qualifications

  • 5+ years experience managing influencer marketing campaigns for direct to consumer brands
  • 3+ year of experience with Radio, Podcast and YouTube including contract negotiation and opportunity evaluation 
  • 2+ years of experience working on large-scale, global campaigns involving regional digital assets with strict usage rights is highly beneficial, but not necessary
  • An eye for creative storytelling and a demonstrated understanding of brand strategy

Preferred Qualifications

  • Excellent verbal and written communication skills 
  • Autonomous & self-directed worker but knows when/how to escalate when necessary with proactive solutions.

About Ring

Ring's mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to keep homes around the world safe. For more information, visit www.ring.com. With Ring, you're always home.

Ring LLC is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants with our regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Ring Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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Location

1523 26th Street , Santa Monica, CA 90404

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