Industry Marketing Manager for Manufacturing

| Greater LA Area
Apply now

Description

The Industry Marketing Manager for Manufacturing is responsible for driving the company’s overall marketing strategy for the Manufacturing market and leads the development and execution of a comprehensive marketing program to achieve the branding and lead generation objectives within the vertical.

The marketing manager is the go-to-expert for market trends and works closely with cross-functional departments to support all areas of the market development, including marketing communications, sales, presales, solution providers, and product management. The manager is also the Laserfiche spokesperson for the Manufacturing market and is actively engaged in industry discussions and events.

Laserfiche is a global software company focused on using technology to accelerate how business gets done, by creating software that people love to use. The Laserfiche software platform eliminates manual processes and automates repetitive tasks. We provide our customers with AI-powered digital workflows, e-forms, document management and analytics, to gain insight into performance, improve customer experience and grow their business.

Responsibilities Include:

  • Design, create and execute the marketing strategy for the manufacturing market segments
  • Collaborate with cross-functional teams to implement marketing programs—from content creation to campaign execution
  • Monitor, measure, and report on campaign effectiveness
  • Work with senior industry customer executives and partners to share Laserfiche thought leadership, speak at industry events and drive business opportunities
  • Lead and deliver industry-specific solutions training to Laserfiche sales team and resellers
  • Drive industry trade show strategy, conduct marketing webinars and generate marketing qualified leads for the manufacturing industry
  • Gain insight from customer engagement on product features and needs, and collaborate with product marketing and product development to prioritize and incorporate into the Laserfiche product roadmap.

What You'll Need:

  • At least 5 years of experience in Manufacturing marketing, industry consulting, market research, campaign design and implementation
  • Deep understanding of business practices and customs in Manufacturing
  • Professionalism and credibility to build relationships with executive-level prospects and partners
  • Excellent communication and interpersonal skills to collaborate with internal and external teams
  • Excellent organizational and project management skills with the proven ability to meet deadlines
  • Demonstrated ability to solve complex problems with independence
  • Strong PC skills—knowledge of Microsoft Word, Excel, PowerPoint
  • Strong presentation and writing skills
  • Ability to work flexible hours when needed to accommodate travelling for marketing events

Click here to learn more about Life at Laserfiche

Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.

***Please note that this is NOT a remote role***

Read Full Job Description
Apply now

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • PostgreSQLDatabases

Location

Our Long Beach HQ office is located in the heart of Bixby Knolls known for a strong community & various trendy restaurants.

What are Laserfiche Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Daily stand up
Group brainstorming sessions
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

On-site recreation: pool tables, ping pong, free yoga classes. Social clubs: running, sailing, climbing, book club, board game club, hiking and more. Professional development opportunities like Toastmasters International.

More Jobs at Laserfiche31 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Sales
HR
new
Los Angeles
Design + UX
new
Los Angeles
HR
new
Los Angeles
Marketing
new
Los Angeles
Developer
new
Los Angeles
Marketing
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Finance
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Sales
new
Los Angeles
Developer
new
Los Angeles
Operations
new
Los Angeles
Operations
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Developer
new
Los Angeles
Sales
new
Los Angeles
Data + Analytics
new
Los Angeles
Operations
new
Los Angeles
Developer
new
Los Angeles
Data + Analytics
new
Los Angeles
Developer
new
Los Angeles
Operations
new
Los Angeles
Apply now
Save jobView Laserfiche's full profileSee more Laserfiche jobs