Head of Product Marketing

| Greater LA Area
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Location: CA, MN, NV, NY, TN, TX, UT, WA
 
TeleSign is a cloud communications company that is redefining the way the largest brands in the world protect, connect and engage with their users. With an innovative suite of APIs, enhanced by data intelligence and Machine Learning, TeleSign delivers communication, verification and Mobile Identity solutions that have been used by almost everyone around the world. In business for more than a decade, profitable and located in the heart of Silicon Beach with panoramic views of the ocean and Hollywood sign, there is no better place to evolve and grow your career.

This role is not just running Product Marketing you will be in charge of all of the non-acquisition marketing functions. This includes Content, Brand, Graphic Design, PR,  Events, Analysts, and Association relationship on top of Product Marketing. Brand and  positioning at a SaaS company are largely influenced by the product and how the  messaging of the problem solved is delivered and curated. This is why the Head of  Product Marketing will own all of the marketing functions that support messaging and  positioning.  The ideal candidate will have run teams of 20 or more and have been in  charge of all aspects of Brand and Product Marketing   Product Marketing will know the most about our customers, competition, and how our  solution is different.  Product Marketing is responsible for product messaging, product  positioning, product launches, sales collateral, and market research.  The Product  Marketing team will need to work closely with Sales, Marketing, and Product teams to  deliver on their scope of work. The Product Marketing team will be experts in customer  interviews and surveys to capture the customers’ point of view (POV).  Once the  customer’s POV has been captured a story is created that clearly articulates how  solving the problem is a game-changer for our customers. 


There are 4 main areas the Head of Product Marketing will be a boss.

  1. Customer Research 
  2. Storytelling 
  3. Positioning Strategy 
  4. Sales and Product Usage Metrics 

Customer Research 

Positioning the product requires a dynamic understanding of the customer’s use case.  We need to understand what problems we solve and how the elimination of this  problem makes our customer a superhero.  The ability to interview a customer and  uncover what is beneath the surface is critical.  However, 1:1 interviews won’t provide  enough data to be statistically significant.  The Product Marketing team are also experts 

in running surveys to produce data and insights at scale. The research skills don’t stop  at customers the Product Marketing team knows how our direct competitors solve  customer problems. With a deep understanding of the competition, you position us as  different and minimize feature comparisons.  


Storytelling 

Knowing the problems we solve and how we drive our customers’ success is only half  the battle.  The Product Marketing team has to convert our solutions into a narrative  that grabs attention and is memorable. Headlines, subject lines, and talk tracks need to  bring context that resonates with our customers.  We should be viewed as industry  experts because our content is different and always providing value while being  entertaining and useful.  After customers interact with us they have a better  understanding of the problem we solve and why it matters.   


Positioning Strategy 

The Product Marketing team is translating what the Engineering and Product teams  have built to align to our point of view and ​why ​how we solve it matters. The features of  the products are articulated as benefits that resonate with the customers.  Customers  use our narrative to describe how successful they are because of our solutions.  The  category we have built to define the problem we solve is continually paid off with  content from the Product Marketing team.  


Sales and Product Metrics 

Putting forth all the effort to understand the customers and the competitive landscape  to craft the perfect messaging will lead to a measurable impact on sales and product  adoption.  An excellent understanding of the sales and product KPIs is required so you  can recognize what metric the tactic or content is going to influence. Knowing what  drives a prospect to the next pipeline stage or what onboarding content raises product  usage is key when building your communication strategies.  


Measurement  

  • MQL pipeline dollars  
  • Product Adoption 
  • Churn 

About TeleSign:

TeleSign connects and protects online experiences with sophisticated customer identity and engagement solutions. Through APIs that deliver user verification, data insights, and communications we solve today’s unique customer challenges by bridging businesses to the complex world of global telecommunications. 
Our global team consists of the best and the brightest in the industry and we treat them as such. We provide a variety of excellent benefits ranging from the standard: 401(k) matching, free lunches, generous PTO, and flexible schedules to the not so standard: quarterly performance bonuses, in-house massages, our state of the art office with panoramic views of the marina and hills, and so much more! ;)  

TeleSign is proud to be an equal opportunity employer. We believe our differences help us create a better workplace, a better product, and a better community. We do not discriminate on the basis of race, color, ancestry, religion, national origin, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, age, genetic information, disability, military or veteran status, or any other basis protected by federal, state or local law, ordinance or regulation.
TeleSign also participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
TeleSign is an Affirmative Action Employer and as part of the commitment to AAP, it will seek to ensure affirmative action to provide equality of opportunity in all aspects of employment, and that all personnel activities, such as the recruitment selection, training, compensation, benefits, discipline, promotion, transfer, layoff and termination processes remain free of illegal discrimination and harassment based on protected characteristics.


Telesign does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • InDesignDesign
    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WrikeManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

TeleSign’s global headquarters is located just steps from the beach in Marina del Rey and provides breathtaking views of Santa Monica & Hollywood Sign
TeleSign Tells Employees with Ideas: Great, Make Them Happen
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An Insider's view of TeleSign

How does your team reward individual success?

It’s great to be successful at TeleSign! Managers are very good at recognizing achievements and inspiring you to go do more. And on the top of that - we have annual achievers’ trip for 20 top performers! Every year we travel and have fun in one of the most exotic and adventurous places in the world!

Maja

Principal Customer Success Manager

How do you collaborate with other teams in the company?

As a member of the marketing team, I create our content. One way in which we collaborate is on the putting green in the sales corner. I hold a daily standup with them and pitch ideas over a putting competition. I simultaneously help drive revenue for the company and improve my short game.

Dave

Communications & Content Marketing

How does the company support your career growth?

I started at the company 6 years ago in Sales Development. Since then, I’ve done business on 4 continents and 11 countries. I have had the opportunity to experience firsthand how digital transformation is shaping the world we live in and creating new opportunities and challenges for those that can operate in an ever-changing business landscape.

Andy

Sales & Strategic Alliances

How do you empower your team to be more creative?

Providing the freedom and space to operate, we encourage our teams to innovate constantly, using their creativity to land on new and exciting outcomes.

Tim

Chief Financial Officer

What makes someone successful on your team?

To be successful at Telesign you need to be passionate, driven, and have a great attitude. If you are motivated to learn new technologies, help refine our process or conceptualize solutions, you will fit right in. We are big advocates of diversity and inclusion and we love how different we all are here.

Ben

Director, WW Customer Success

What are TeleSign Perks + Benefits

TeleSign Benefits Overview

TeleSign’s global HQ is located just steps from the beach and provides breathtaking views of the Pacific Ocean, Santa Monica Mountains and the Hollywood sign. Perks include an entrepreneurial environment with a flexible work schedule and open PTO. TeleSign provides its employees the chance to grow their career at the cutting edge of digital identity at one of Silicon Beach’s fastest growing tech companies.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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